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Learn how to add push notifications to your abandoned cart flow to diversify the types of communication sent to your customers.
Learn how to set up an abandoned cart flow in Klaviyo in order to increase your ecommerce revenue and personalize communication to your customers.
Learn how to add push notifications to your welcome flow to target those who download your mobile app.
Learn how to create a sequence of emails sent directly after someone subscribes to hear from your brand. This is a critical moment in the customer lifecycle because it's your opportunity to introduce new, interested prospects to your business and product offering. With a welcome series, you should capitalize on this display of interest.
Learn how to set up a post-purchase flow in Klaviyo as well as best practices for doing so. A post-purchase flow triggers after a customer has placed an order while your ecommerce platform is integrated with Klaviyo. Sending post-purchase emails builds relationships and brand loyalty with your customers and makes them more likely to purchase again.
Learn how to use flow messages to ask customers for their feedback on a recent purchase. This is a great way to build social proof and drive customer engagement with your brand.
Learn how to create a replenishment flow that can nurture customers at different points in their lifecycles if you're selling products that your customers purchase repeatedly within a certain timeframe. By reviewing your existing purchase data, you can determine the established buying cycles of your customers and products, then set up a replenishment flow to target purchasers with a friendly and well-timed reminder.
Learn how to set up important transactional emails inside Klaviyo that are triggered when your subscribers purchase or interact with your brand. Customers expect these emails and will search for them in their inbox. For this reason, transactional emails are sent to almost all customers and should not contain any marketing content.
Learn how to create a flow that allows you to follow up with customers to try to cross-sell or upsell similar or related products after they make a purchase. Klaviyo has a built-in product review/cross-sell flow as well as new and repeat customer thank you flows that you can repurpose as upsell or cross-sell flows.
Learn how to use pre-built templates or configure a custom template for a back in stock flow email. When creating a back in stock flow email, it's important to set up the message so that it shows the right product data. Klaviyo supports back in stock flows for accounts with Shopify, BigCommerce, Magento 2, PrestaShop, Shopware, and SFCC integrations, as well as accounts with inventory-aware catalogs sync via custom catalog feed or API. The instructions below cover Shopify, BigCommerce, and Magento 2 integrations.
Learn about how back in stock flows work, how contacts move through them, and how they appear different from most other metric-triggered flows. For instance, they have the back in stock delay component, which is unique to this type of flow.
Learn how to build a Klaviyo back in stock flow to alert customers about inventory if you are using the Shopify, BigCommerce, Magento 2, PrestaShop, SFCC, or Shopware platforms, or if you have an inventory-aware catalog synced via custom catalog feed or API.
Learn how to create an abandoned site flow with email and SMS. This flow is the first step in the customer journey, sending before even a browse abandonment flow. It includes anyone who visited your website, but didn’t look at or buy any products.
Learn how to create a browse abandonment flow to show shoppers products they viewed but didn’t purchase.
When you configure a flow to start before a specific date, a target date delay component is automatically created to serve as an anchor point within the flow. This component will have a target icon and will say Wait until person's [Date Property]. When using time delays in this type of flow, they appear different depending on whether they are used before or after the anchor point. This article goes over using time delays in date-based flows.
Learn how to create a flow that sends out messages on a customer's birthday in order to show how much you care about your customers. After all, who doesn’t like being wished a happy birthday?
Learn how profiles enter date-based flows and what happens when a date is added or changed. For instance, what happens if someone is about to enter the flow, but the date is suddenly changed or deleted altogether? This article runs through what happens for date property-triggered flows when dates are added, updated, or deleted from a profile.
Learn about best practices for marketing to contest subscribers as well as tagging contest entrants in order to add them to a welcome series.
Learn how to set up a sunset flow that is designed to phase out customers who are no longer engaging with your brand. You can use this flow as a last-ditch effort to win back their business, and then delete or suppress anyone who is not responsive. You will also see how this recommended sunset segment definition connects to the prebuilt Sunset (Email) segment in the Segment Library. This will help you maintain a clean list and avoid having inactive customers contribute towards your Klaviyo billing plan.
Learn how to set up a date property to trigger a flow, which is a great way to set up a flow sequence around key dates you collect from subscribers. Common examples of date property-triggered flows include:
Learn how to leverage Klaviyo's out-of-the-box donor re-engagement flow and make it your own in just a few minutes.
Learn how to create a series of emails sent to customers who previously engaged with your brand, but have not interacted with you for a certain period of time. A winback flow is an essential part of customer retention and lifecycle marketing, and not having one is leaving money on the table. On average, it is five times more expensive to acquire a new customer than it is to retain existing customers and encourage repeat orders.
Find out how price drop flows work and how to set them up in Klaviyo. Price drop flows work for either a catalog from an ecommerce integration or a custom catalog. Price drop flows will not send to anyone who has already purchased the item, regardless of whether they bought it at full price or when it was discounted. Additionally, price drop flows will not send if inventory is 0 or negative or the variant is not published.
Learn how to create a Klaviyo flow for partial orders placed through Shopify. If you often deliver orders as separate shipments rather than all at once (or your fulfillment center does), you can let customers know when each item is fulfilled via a fulfilled partial order flow. This flow lets your customers know exactly when a certain item is on its way, leading to a better overall customer experience.
Learn how low inventory flows work and how to set them up in Klaviyo. Note that a low inventory flow does not send to anyone who has already purchased the item within the set timeframe. For low inventory flows, you can use either a catalog from an ecommerce integration or a custom catalog.
Learn how to create a metric-triggered, also called event-triggered, flow that is used to email subscribers when they take a certain action. These actions correspond with "metrics," or events, in Klaviyo. Available metrics are found under Metrics in the Analytics tab in your account and are typically synced through your ecommerce integration or as custom events. However, it's important to note that clicks, opens, and received email metrics are not available for selection to trigger a flow.Some common examples of metric-triggered flows include:
Learn how to create several types of product-specific flows. You must have metrics in your account in order to split or filter by a product. If there's no metrics, the dimension fields will not populate any products.
Learn how to set up a flow to send in multiple languages, depending on the language preferences of your audience. Klaviyo can translate push notification content to 60+ languages.
Learn how to set up a flow to send in multiple languages, depending on the language preferences of your audience. Klaviyo can translate email content to 60+ languages.