How to create a product review flow

You will learn

Learn how to use flow messages to ask customers for their feedback on a recent purchase. This is a great way to build social proof and drive customer engagement with your brand.

To send product review emails, you can use Klaviyo's built-in product review/cross-sell flow as a starting point, or you can build your own from scratch. 

Third-party vs. Klaviyo reviews

You can use Klaviyo to send review requests no matter which reviews platform you use. This resource provides instructions for both methods. 

A key differentiator between Klaviyo reviews and other tools is review request timing. With other reviews tools, you have to trigger your flow when an order is fulfilled, and then add a time delay to allow the package time to arrive. With a paid Klaviyo reviews plan, you can send review requests based on when a package is delivered, so you can be certain you aren’t sending review requests to customers whose packages are delayed. 

• Learn how to create a Klaviyo review request flow. 
• Learn how to send a review request using Klaviyo and another reviews platform. 

Build a Klaviyo reviews flow

Before creating a Klaviyo reviews flow, set up Klaviyo reviews. You’ll need to add the Klaviyo reviews app to your Shopify store, then add reviews widgets to your product pages. 

1. In Klaviyo, navigate to the Flows tab. 
2. Click Create flow. 
3. Search for “Review request,” then select one of the Review Request: Klaviyo Reviews cards.
   
4. Click Create Flow. 
5. Adjust the flow messages to your liking. 
6. Click Update Action Statuses in the top right corner. 
7. Choose Live from the dropdown. 
8. Click Update Statuses. 

Once you’ve completed these steps, your review request flow will begin sending to your customers as they become eligible to submit reviews. 

Learn more about Klaviyo reviews flows. 

Build a third-party review flow in Klaviyo

To create a review flow in Klaviyo with a third-party reviews app: 

1. In Klaviyo, navigate to the Flows tab. 
2. Click Create flow. 
3. Search for the Product review / cross-sell template in the flow library.
   
4. Select Fulfilled Order as the trigger metric. 
5. Use a time delay that is longer than your average delivery time (e.g., 14 days), to increase the likelihood of the package arriving before the review request is sent. 
6. Once you’re satisfied with the flow, set it live. 

Link customers to the review area on a page

Klaviyo’s template review flow uses anchor links. As a result, when someone clicks through your email, they will be brought directly to a specific area of your webpage where they can submit reviews, rather than having to scroll down and find it. 

The template flow uses a #reviews anchor, but you can adjust this. Note that the directions below may be slightly different depending on your particular ecommerce integration.

Open the template editor for your site’s product page code. Scroll to the area in the code where your product reviews are displayed. Here, paste the following code:

<a id="reviews"></a>

This serves as an identifier, so when someone clicks a link to a product page with the #reviews anchor, they arrive at the correct location. 

Third-party review apps

Klaviyo integrates with several different product review apps, including Stamped.io and Yotpo. If you use either of these apps and would like to integrate them with Klaviyo, check out the corresponding documentation to learn how you can manage all your data in one place. 

Additional resources

• How to create an upsell or cross-sell flow
• How to create a replenishment flow
• How to create a sunset flow
• How to adjust review request timing