Advanced KDP & Marketing Analytics

Top articles

• Getting started with Advanced KDP

  Learn more about using Advanced KDP (Klaviyo data platform) to gather robust customer insights across all your marketing initiatives. Advanced KDP enables more advanced data management, manipulation, and analysis. It also provides actionable strategies to employ across each of your individual audiences and your business as a whole.

• Getting started with the funnel analysis report

  Learn how to use funnel analysis reporting to review a customer’s journey with your brand and where they may potentially drop off before an action or conversion. Knowing more about where a customer may drop off is helpful in understanding where you can optimize your marketing funnel.

• Getting started with the recency, frequency, and monetary (RFM) analysis report

  Learn how to use the recency, frequency, and monetary values (RFM) report to gather deeper insights into your customers’ purchasing behaviors. The RFM report provides data on how recently a customer made a purchase, how frequently they purchase overall, and how much they generally spend on individual transactions. Klaviyo then brings this data together to determine what customer group (e.g., Loyal customers) a profile most aligns with. These insights are helpful as they can optimize your marketing strategies, including how you personalize messages, how you encourage repeat purchases, how frequently you message and when, etc. Additionally, for those customers or segments who may be at risk, you can use these insights to drive winback campaigns and reduce churn.

• Understanding the customer lifetime value (CLV) dashboard

  Learn how to use the custom customer lifetime value (CLV) dashboard to understand and predict each of your customers’ purchasing behaviors over time. Custom CLV provides insights into your customers’ buying habits, including potential future purchases and opportunities for cross-selling and up-selling for impending purchases. In addition, you can use custom CLV insights to better personalize the customer buying journey, including around key times of year and events that matter to certain customer segments.

• Understand data transformation in Klaviyo

  Learn about the data transformation tool in Klaviyo, and how you can use it to make your data more useful.

• Understand data warehouse syncing in Klaviyo

  Learn how to sync data from Klaviyo to your data warehouse, and import warehouse data to Klaviyo via SFTP. You can sync your customer profile and event data, allowing you to store and analyze key information about your customers outside of Klaviyo.

• Understand webhooks in Advanced KDP

  Learn about webhooks, and how you can use them to send information to your third-party applications in response to events captured in Klaviyo. For more detailed information on how to receive system webhooks, head to our developer resource on working with system webhooks.