Attribution (Advanced KDP and Marketing Analytics)

Learn about how Klaviyo’s different attribution models work, including how to enable linear attribution on your account and how attribution is calculated.

Learn what changes you should make to your account when enabling omnichannel attribution to improve the quality of omnichannel attribution data. What steps you need to take when enabling omnichannel attribution to capture site sessions for each customer who places an order on your site. As part of this guide, you may need to update settings within your Klaviyo account or e-commerce storefront, and in some instances you may need to add a custom javascript snippet to your checkout page.