Flows

Top articles

• Getting started with flows

  Learn how to use flows, also known as automations or drip campaigns, in Klaviyo for personalized and automated communications to your customers, and learn how to set your first flow live.

• How to add past profiles to a flow

  Learn how to add past profiles to a flow, which allows you to retroactively add qualified recipients into a flow that would’ve triggered the flow before it was set to live or manual. This process is formerly known as back-population.

• How to create an email welcome series

  Learn how to create a sequence of emails sent directly after someone subscribes to hear from your brand. This is a critical moment in the customer lifecycle because it's your opportunity to introduce new, interested prospects to your business and product offering. With a welcome series, you should capitalize on this display of interest.

• How to create an abandoned cart flow

  Learn how to set up an abandoned cart flow in Klaviyo in order to increase your ecommerce revenue and personalize communication to your customers.

• How to create a browse abandonment flow

  Learn how to create a browse abandonment flow to show shoppers products they viewed but didn’t purchase.

• Understanding how back in stock flows work

  Learn about how back in stock flows work, how contacts move through them, and how they appear different from most other metric-triggered flows. For instance, they have the back in stock delay component, which is unique to this type of flow.