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The glossary below defines common terms and acronyms used in Klaviyo flows.
Learn how the timing of a flow is not only important to knowing when a certain message will send, but also to gaining insight into the customer's experience. As you build out your flow, you will want to keep two different timing considerations top-of-mind:
Learn how contacts move through a flow. Flows are automated Klaviyo workflows that are set in motion by an initial trigger and then include one or more steps. Flows can be built to send timely communications to recipients, or they can simply apply certain actions, like updating a specific field on a profile.
Learn about the updates to Klaviyo’s profile filtering in flows that enables you to filter on consent records.
Learn how to review the performance of your Klaviyo flow messages, including open, click, and conversion rates.
Learn how to use Klaviyo's Flows AI to build a flow from scratch. The option to create with AI accepts natural language inputs (i.e., normal phrases and sentences) and helps you choose a trigger and flow structure before you start editing the fine details.
Learn how to navigate and use the various features of the Flows tab in Klaviyo to manage and find flows in your account. This is especially helpful if you have or plan on creating many different flows.
Learn how to review your entire flow to make sure it is ready to start sending to your subscribers. Because flows consist of many highly customizable components, it is best practice to check each part of the flow before setting the flow’s status to live.
Learn how to create the content of a flow email to directly communicate with your customers. With flows, this communication is automatic. In this article, we run through how to create this content for flows in Klaviyo.
Learn how to use flows, also known as automations or drip campaigns, in Klaviyo for personalized and automated communications to your customers, and learn how to set your first flow live.
Learn how to edit the details and configuration of a flow in Klaviyo.
Learn how to enable specific flow steps or an entire flow so that the flow starts sending out messages to qualified recipients.
Learn how to build out an automated series with as many emails and SMS messages as you'd like.