You will learn
Learn how to edit the details and configuration of a flow in Klaviyo.
By editing a flow, you can:
- Update the name
- Edit the content of flow messages
- Update the filters
Update the name of a flow
To edit the name of an existing flow:
- Navigate to the Flows tab.
- Find the flow you'd like to edit.
- Click three dots.
- Select Edit Details.
- In the modal that appears, update the name of the flow and, if applicable, the tags as well.
- Click Update flow.
Edit the content of your flow messages
When you open the flow builder, you will see a card for each message in the flow which you can edit. To open the flow builder, follow these steps:
- Navigate to the Flows tab.
- Find the flow you'd like to edit and select it.
- In the flow builder, click on the specific message you would like to update.
- Click Edit in the settings sidebar.
Learn more about managing messages within a flow.
Update the trigger and profile filtersUpdate the trigger and profile filters
When you navigate into an existing flow, you can click on the trigger card to review the flow trigger, trigger filters, and profile filters.
Note that after you set the trigger for a flow, you cannot change it. You can, however, update the trigger filters and profile filters at any time. To edit either set of filters:
- Click on the trigger card to open the trigger setup view.
- In the settings sidebar, click Edit next to the filter type you'd like to update, either Profile Filters or Trigger Filters.
Profile filters are available for all flows, but trigger filters are only available for flows triggered by an event (e.g., Started Checkout).
Profile filters are checked when someone first enters a flow as well as before each step and thus before each message is sent out. Filters are useful in two ways:
- Targeting your flow to a specific audience
- Setting conditions which cause someone to drop out of the flow
Filters that target or restrict the entire flow to a specific audience are the same as with segmentation. You can choose from the following types of criteria:
- What someone has done (or not done)
- Properties about someone
- If someone is or is not in the EU (GDPR)
- Someone's proximity to a location
- If someone is in or not in a list
- If someone can or cannot receive marketing
- Predictive analytics about someone
- Has not been in this flow
- Random sample
See a more detailed explanation in our article on understanding flow triggers and filters.
Additional resourcesAdditional resources
Learn more about updating your flows: