Deliverability & compliance

Top articles

• Understanding email deliverability

  Learn about email deliverability, including the steps you can take to establish a strong sender reputation so that your emails are delivered to the inbox.

• Getting started with email deliverability monitoring and performance metrics

  Learn what good email deliverability metrics look like by industry, and which strategies to use to help improve your email performance. In this guide, find out about the specific open and click rate, both for email campaign and flow messages, that you should strive for after depending on what vertical or industry you are in. Additionally, learn ways to help mitigate potential deliverability issues and how to continue to monitor these rates over time.

• How to create a never engaged segment

  Learn how to identify your least engaged email subscribers, so you can avoid contacting them to improve and maintain your deliverability. Once you’ve identified them, consider excluding them from your marketing initiatives, sending them one final re-engagement attempt, or suppressing them during list cleaning. In this article, you will learn how to create this segment.

• How to set up a branded sending domain

  Learn how to set up a branded sending domain (also known as a dedicated sending domain) so that when emails reach inbox providers, they will appear to come from your brand instead of Klaviyo.

• Understanding explicit vs. implicit consent

  Learn more about the different types of consent (explicit vs. implicit) in Klaviyo and who you can or cannot email. Being able to email a subscriber basically boils down to having the proper consent.

• Understanding which warming process to use in Klaviyo

  Learn how to choose the right warming process in Klaviyo, so you can establish a strong initial sender reputation and be viewed favorably by inbox providers.