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Learn what it means for a message to be considered transactional, including what to include (and not include) in the message.
Learn more about the different types of consent (explicit vs. implicit) in Klaviyo and who you can or cannot email. Being able to email a subscriber basically boils down to having the proper consent.
Learn what’s changing in data privacy as of July 2021 and how these updates affect Klaviyo web tracking.
Learn some some best practices for complying with data protection regulations in your marketing.
Learn about Klaviyo's account verification check, which occurs for new accounts to prevent suspicious sending behavior or misuse of the Klaviyo platform.
Learn about Klaviyo's regulations around the types of lists allowed to be uploaded to the platform. Before uploading a list, consider whether the list has engaged users and complies with our Terms of Service.
Learn about Klaviyo's anti-abuse and campaign performance monitoring, and key performance metrics to focus on.
Learn what an email header is and how to get it depending on your inbox provider.
Learn about Klaviyo's abuse prevention system, and what to do if your template is suspicious.
Learn how to stop recording email opens in Klaviyo, at the account level or for individual recipients, to help you comply with regulations, such as the CNIL and Garante guidance, that require consent before recording opens.
Learn what data Klaviyo's tracking pixel records, how to manage your open tracking settings, and how to send a transitional email and record recipients' responses in light of guidance from regulations like France's CNIL and Italy's Garante.