Changes to flow filtering on consent reference

Estimated 5 minute read

Updated Oct 10, 2024, 12:22 PM EST

You will learn

Learn about the updates to Klaviyo’s profile filtering in flows that enables you to filter on consent records.

Email consent condition changes

With Klaviyo’s updates to profile filtering in flows, the following email consent conditions are impacted:

To identify profiles that are not suppressed

Old filter condition:

If someone is or is not suppressed for email >
Person is not suppressed

New filtering condition:

If someone can or cannot receive marketing >
Person can receive email marketing

To identify profiles that are suppressed

Old filter condition:

If someone is or is not suppressed for email >
Person is not suppressed

New filter condition:

If someone can or cannot receive marketing >
Person cannot receive email marketing

To identify profiles that are subscribed and not suppressed

Old condition:

If someone is or is not suppressed for email >
Person is not suppressed

AND

If someone is or is not in a list >
Person is in [subscriber list name]

New condition:

If someone can or cannot receive marketing >
Person can receive email marketing >
Because person subscribed to email marketing

SMS consent condition changes

With Klaviyo’s updates to profile filters, the following SMS consent conditions are impacted:

To identify profiles that are consented to SMS

Old condition:

If someone is or is not consented to receive SMS >
Person is consented to receive SMS

New condition:

If someone can or cannot receive marketing >
Person can receive SMS marketing

To identify profiles that are not consented to SMS

Old condition:

If someone is or is not consented to receive SMS >
Person is not consented to receive SMS

New condition:

If someone can or cannot receive marketing >
Person cannot receive SMS marketing

Mobile push consent condition changes

With Klaviyo’s updates to profile filters, the following push notification consent conditions are impacted:

To identify profiles that have a mobile push token

Old condition:

If someone has a push token >
Person has push token

New condition:

If someone can or cannot receive marketing >
Person can receive mobile push marketing

To identify profiles that do not have a mobile push token

Old condition:

If someone has a push token >
Person does not have push token

New condition:

If someone can or cannot receive marketing >
Person cannot receive mobile push marketing

New functionality

With the updates to profile filtering, you can also filter on how a profile became subscribed or unsubscribed, and their reason for being suppressed (email only).

To identify profiles that have subscribed through a specific method (email)

If someone can or cannot receive marketing >
Person can receive email marketing >
Because person subscribed to email marketing >
And subscribe method is Klaviyo form [form name]

With this condition, you are also able to filter on:

Subscribe method
Method detail
Custom method detail
Subscribe date
If profile is double opted in

To identify profiles that have subscribed through a specific method (SMS)

If someone can or cannot receive marketing >
Person can receive SMS marketing >
and subscribe method is Klaviyo form

To identify profiles that have a status of never subscribed (email)

If someone can or cannot receive marketing >
Person can receive email marketing >
Because person never subscribed to email marketing

To identify profiles that have have a status of never subscribed (SMS)

If someone can or cannot receive marketing >
Person cannot receive SMS marketing >
Because person never subscribed to SMS marketing

To identify profiles that unsubscribed due to a specific reason

If someone can or cannot receive marketing >
Person cannot receive email marketing >
Because person unsubscribed to email marketing >
And unsubscribe method is unsubscribe page