Search by topic
The glossary below defines common terms and acronyms used in Klaviyo flows.
Learn how the timing of a flow is not only important to knowing when a certain message will send, but also to gaining insight into the customer's experience. As you build out your flow, you will want to keep two different timing considerations top-of-mind:
Learn how contacts move through a flow. Flows are automated Klaviyo workflows that are set in motion by an initial trigger and then include one or more steps. Flows can be built to send timely communications to recipients, or they can simply apply certain actions, like updating a specific field on a profile.
Learn about the updates to Klaviyo’s profile filtering in flows that enables you to filter on consent records.
Learn how to review the performance of your Klaviyo flow messages, including open, click, and conversion rates.