Understanding the Flows tab
Learn how to navigate and use the various features of the Flows tab in Klaviyo to manage and find flows in your account. This is especially helpful if you have or plan on creating many different flows.
Before you begin
Before you can view your list of flows, you must first create at least one flow. See getting started with flows to learn the basics of flow creation.
If you have no flows yet, the Flows page offers a way to create a flow and a link to the flows library. Create a flow before using the list and filters described below.
View your flows
To view the list of flows in your account, click Flows in the main Klaviyo navigation sidebar.
Here, you will see a list of all the flows in your account and various options for managing and filtering.
View options
Above the list of flows, there are several options you can use to view different information or filter which flows display in the list. You can have multiple options active at once.
For example, use Metric period to choose the date range for the conversion results shown beside your flows. You can select a preset period or a custom range of up to 180 days; this does not filter the list to flows with activity in that period.
Starting from the left, the options are:
- Search flows
Type a word or phrase in the search bar to display flows that contain the search term in their name. - Status
Filter flows by Live, Manual, or Draft status. - Tags
Select one or more flow tags in your account to display flows with those tags applied. Learn more about how to use tags to organize flows. - Metric period
Choose the period used for the displayed conversion metrics: Today, Week-to-date, Month-to-date, Last 7 days, Last 30 days, or Custom. A custom range can span up to 180 days. - Conversion metric
Choose the metric used for the Conversions and Conversion rate columns. If the selected metric has a monetary value, these columns instead show Revenue and Revenue per recipient.
Flow list view
The list of flows has multiple columns showing information about each flow. Click a sortable column heading to order flows by its values in ascending or descending order. The Type column cannot be sorted.
Starting from the left, the columns are:
- Flow
The name you gave the flow. Click it to open that flow in the flow builder. - Type
Icons for the types of messages and actions in the flow, such as email, SMS, push, WhatsApp, forms, and A/B tests.
- Status
The status of the flow: Live, Manual, Draft. When a flow has multiple messages with different statuses, it will be listed as live if there is at least one live message in the flow. If there are no live messages but at least one manual message, the flow will be listed as manual. A flow is only listed as draft if all messages are drafts. - Last updated
The date when each flow was last updated based on your account’s timezone. - Conversions
The number of conversions attributed to each flow for the selected conversion metric. If the metric has a monetary value, such as Placed Order, the column is labeled Revenue and displays the value attributed to each flow. - Conversion rate
The percentage of recipients who converted for the selected metric. For a metric with a monetary value, this column is instead labeled Revenue per recipient and shows the attributed revenue per recipient.
Action button
The action button is on the far right of each row of the flow list.
Click the action button to view several options for managing the selected flow:
- Edit details
Edit the name and tags of the selected flow. - Clone
Create a copy of the selected flow in the current account or an account of your choosing if you manage multiple accounts. - Archive
Remove the flow from the main Flows list. To find it again, select Options > View archived and deleted flows on the Flows page. - Delete
Permanently delete the flow from your Klaviyo account.
Next steps
Learn more about managing flows: