Understanding the Flows tab

You will learn

Learn how to navigate and use the various features of the Flows tab in Klaviyo to manage and find flows in your account. This is especially helpful if you have or plan on creating many different flows.

Before you begin

Before you can view the list of flows, you must first create at least one flow. See getting started with flows to learn the basics of flow creation.

When visiting the Flows tab, if you have no flows in your account, you will be prompted to create different types of pre-built flows from our flow library. You will see more options if you have an ecommerce integration installed.

View your flows

To view the list of flows in your account, click Flows in the main Klaviyo navigation sidebar.

Here, you will see a list of all the flows in your account and various options for managing and filtering.

View options

Above the list of flows, there are several options you can use to view different information or filter which flows display in the list. You can have multiple options active at once.

For example, you can view flows with metric activity within a pre-determined date range or a custom range of up to 180 days.

Starting from the left, the options are:

• Search flows
  Type a word or phrase in the search bar to display flows that contain the search term in their name.
• Select status
  Filter for flows by the status of the flow: Live, Manual, Draft. 
• Select tags
  Select one or more flow tags in your account to only display flows with those tags applied. Learn more from our article on how to use tags to organize flows. 
• Metric time period
  Change the conversion timeframe: Today, Week-to-date, Month-to-date, Last 7 days, Last 30 days, and Custom. The custom option has a maximum range of 180 days.
• Conversion metric
  Change the conversion metric used for the Conversions and Conversion rate columns.

Flow list view

The list of flows has multiple columns showing information about each flow. Click the name of a column to sort by that column’s values in ascending or descending order.

Starting from the left, the columns are:

• Flow name
  The name you gave the flow, which you can click to open the flow builder for that flow.

• Type
  Icons for the type of messages and actions used in the flow including: Email, SMS, Push, A/B test, Webhook, Notification, and Transactional.
  

• Status
  The status of the flow: Live, Manual, Draft; When a flow has multiple messages with different statuses, it will be listed as live if there is at least one live message in the flow. If there are no live messages but at least one manual message, the flow will be listed as manual. A flow is only listed as draft if all messages are drafts.

• Last updated
  The date when each flow was last updated based on your account’s timezone.

• Conversions
  The amount of conversions that have occurred based on your configured conversion metric for flows. If you select a metric with a monetary value such as Placed Order, this will show how much revenue is attributed to each flow from your ecommerce integration.

• Conversion rate
  Each flow’s total conversions divided by the amount of recipients.

Action button

The action button is on the far right of each row of the flow list.

Click the action button to view several options for managing the selected flow:

• Edit details
  Edit the name and tags of the selected flow.
• Clone
  Create a copy of the selected flow in the current account or an account of your choosing if you manage multiple accounts.
• Archive
  Move the flow from the main Flows tab to the Flows > Archived view.
• Delete
  Permanently delete the flow from your Klaviyo account.

Additional resources

Learn more about managing flows:

• How to clone a flow
• How to change a flow trigger
• How to edit a flow
• How to archive or delete a flow