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When you configure a flow to start before a specific date, a target date delay component is automatically created to serve as an anchor point within the flow. This component will have a target icon and will say Wait until person's [Date Property]. When using time delays in this type of flow, they appear different depending on whether they are used before or after the anchor point. This article goes over using time delays in date-based flows.
Learn how to create a flow that sends out messages on a customer's birthday in order to show how much you care about your customers. After all, who doesn’t like being wished a happy birthday?
Learn how profiles enter date-based flows and what happens when a date is added or changed. For instance, what happens if someone is about to enter the flow, but the date is suddenly changed or deleted altogether? This article runs through what happens for date property-triggered flows when dates are added, updated, or deleted from a profile.
Learn about best practices for marketing to contest subscribers as well as tagging contest entrants in order to add them to a welcome series.
Learn how to set up a sunset flow that is designed to phase out customers who are no longer engaging with your brand. You can use this flow as a last-ditch effort to win back their business, and then delete or suppress anyone who is not responsive. You will also see how this recommended sunset segment definition connects to the prebuilt Sunset (Email) segment in the Segment Library. This will help you maintain a clean list and avoid having inactive customers contribute towards your Klaviyo billing plan.
Learn how to set up a date property to trigger a flow, which is a great way to set up a flow sequence around key dates you collect from subscribers. Common examples of date property-triggered flows include:
Learn how to leverage Klaviyo's out-of-the-box donor re-engagement flow and make it your own in just a few minutes.
Learn how to create a series of emails sent to customers who previously engaged with your brand, but have not interacted with you for a certain period of time. A winback flow is an essential part of customer retention and lifecycle marketing, and not having one is leaving money on the table. On average, it is five times more expensive to acquire a new customer than it is to retain existing customers and encourage repeat orders.