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Learn how to use the Klaviyo Home dashboard to analyze how your email, SMS, or push marketing channels are contributing to your conversion goals. You can also review data insights from your recent campaigns and top performing flows.
Learn about the different robust Klaviyo reporting tools available in your account. Klaviyo is built to help your business grow and strengthen your relationships with your audience by putting data to work. Segmentation and automation tools allow you to personalize and target your communication efforts across channels to boost engagement and drive business growth. However, in order to understand how well your business strategies and marketing efforts are working, you need proper reporting to measure and analyze performance trends over time.
Learn about Klaviyo’s cohort report. The cohort report allows you to analyze behavior related to conversion metrics for groups of profiles over time.
Learn about auto-monitors in Klaviyo. Klaviyo automatically monitors your account performance for anomalies with key objects such as flows and campaigns. This allows you to quickly identify and resolve performance issues before they have larger implications.
Klaviyo tracks when a customer opens or clicks an email using a clear pixel. By default, the pixel is located at the bottom of your emails but you can adjust its placement. If you send very large messages, then choosing to have this pixel at the top of your emails instead of the bottom can improve open tracking that is otherwise cut or clipped by some inbox providers.
The glossary below defines common terms and acronyms used in Klaviyo analytics and data offerings.
Learn how conversion tracking works for email, SMS, and mobile push messaging and how to edit these settings. For each campaign and flow sent, Klaviyo automatically tracks conversions. This allows you to analyze the performance of your marketing channels and their individual success.
Learn where to find the Initial Source property on a profile (i.e., the How They Found You section of a profile) and understand how it tracks when a person first comes into contact with your brand.
Learn how to configure OneTrust cookie management tools (including their Auto-BlockingTM functionality and Cookie Pro product) tools to work with Klaviyo’s tracking and onsite functionality.Klaviyo.js is Klaviyo's JavaScript snippet that enables Active on Site tracking and signup forms. You have the option to enable this tracking through your ecommerce integration or by pasting the code in your site's theme. Typically when Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors. When not blocked, this cookie temporarily holds personally identifiable information, and once the visitor is identified (e.g., clicking a link through a Klaviyo-sent email), this cookied information is passed to Klaviyo. However, OneTrust requires additional setup steps to ensure this information is captured and then compliantly sent to Klaviyo.In this article we will walk through the steps to ensure OneTrust is capturing visitor information appropriately and sending it to Klaviyo. Please note that you will need to complete all cookie setup steps in this guide and in the order outlined below.
Learn more about how Klaviyo uses cookies as a part of our web tracking to gather information and help improve conversion rates and email performance. This article explains the specific cookie we use and its purposes so that you understand how customers are tracked. This information helps you understand how Klaviyo gathers data, and how this may impact customer privacy and compliance laws.
Learn how to set up extended ID to compliantly capture and track subscriber interactions with your brand for longer. Extended ID is a first-party identity graph feature that allows you to track and hold cookies for up to 1 year. Thus allowing you to identify these interactions and behaviors longer to target, segment, and automate marketing messages.