Understanding initial source tracking with JavaScript
You will learn
Learn where to find the Initial Source property on a profile (i.e., the How They Found You section of a profile) and understand how it tracks when a person first comes into contact with your brand.
Accessing the initial source information
Initial Source is represented by the Source property in the information section of a profile, under How They Found You.
Possible values
The designated value next to Source represents how a contact ended up on your website when Klaviyo's web tracking JavaScript first identified them. The possible values are:
- (direct)
The person either entered your site URL directly in their browser or we cannot tell where the person came from. - (referral)
The person came from another website by clicking a link on that site. - (organic)
The person either came to your site from a search engine or via a campaign send. You'll see a custom value here if there was a "utm_campaign" set in the URL the person landed on.
Additional resources
- Understanding message conversion tracking
Learn how conversion tracking works for email, SMS, and mobile push messaging and how to edit these settings. For each campaign and flow sent, Klaviyo automatically tracks conversions. This allows you to analyze the performance of your marketing channels and their individual success.
- Understanding UTM tracking in Klaviyo
Learn what UTM tracking is, how it works, and how you can use it in your Klaviyo messages to gain a deeper understanding of your marketing performance.
- Understanding cookies in Klaviyo
Learn more about how Klaviyo uses cookies as a part of our web tracking to gather information and help improve conversion rates and email performance. This article explains the specific cookie we use and its purposes so that you understand how customers are tracked. This information helps you understand how Klaviyo gathers data, and how this may impact customer privacy and compliance laws.