You will learn
Learn where to find the Initial Source property on a profile (i.e., the How They Found You section of a profile) and understand how it tracks when a person first comes into contact with your brand.
Accessing the initial source informationAccessing the initial source information
Initial Source is represented by the Source property in the information section of a profile, under How They Found You.
Note that the information in the How They Found You section cannot be exported.
Possible values
The designated value next to Source represents how a contact ended up on your website when Klaviyo's web tracking JavaScript first identified them. The possible values are:
-
(direct)
The person either entered your site URL directly in their browser or we cannot tell where the person came from. -
(referral)
The person came from another website by clicking a link on that site. -
(organic)
The person either came to your site from a search engine or via a campaign send. You'll see a custom value here if there was a "utm_campaign" set in the URL the person landed on.