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Understanding the Klaviyo home dashboard

Learn how to use the Klaviyo Home dashboard to analyze how your email, SMS, or push marketing channels are contributing to your conversion goals. You can also review data insights from your recent campaigns and top performing flows.

Getting started with reporting

Learn about the different robust Klaviyo reporting tools available in your account. Klaviyo is built to help your business grow and strengthen your relationships with your audience by putting data to work. Segmentation and automation tools allow you to personalize and target your communication efforts across channels to boost engagement and drive business growth. However, in order to understand how well your business strategies and marketing efforts are working, you need proper reporting to measure and analyze performance trends over time.

Understanding cohort analysis in the metrics tab

Learn about Klaviyo’s cohort report. The cohort report allows you to analyze behavior related to conversion metrics for groups of profiles over time.

Understanding auto-monitors in Klaviyo

Learn about auto-monitors in Klaviyo. Klaviyo automatically monitors your account performance for anomalies with key objects such as flows and campaigns. This allows you to quickly identify and resolve performance issues before they have larger implications.

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