How to manage your sign-up forms

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You will learn

Learn tips for managing your sign-up forms so can ensure they are aesthetically pleasing and functional for customers interested in engaging with your brand.

Only account owners, admins, and managers have the ability to create forms. 

Before you begin

Navigate to the Sign-up forms tab, to see a list of all the forms in your account. A green dot indicates a form is live, a grey dot indicates a draft form, and a green circle that's not filled in indicates that a form is live, but has unpublished edits.


To pause a live form without deleting it, open the form and select Draft from the dropdown in the top right. This will remove the form from your site, and you can always return and reactivate it at a later time.

Edit a form

  1. Navigate to the Sign-up forms tab in your account.
  2. Select the Edit Form from the settings dropdown.
  3. Edit the form or success message as you see fit.


Change the list a form submits to

  1. Click the button block in your form.
  2. Select a new list under List to Submit in the Button Click Action section.

Learn more about changing the list a form is connected to. 

Edit the name of a form

  1. Navigate to the Sign-up forms tab.
  2. Click the dropdown menu beside the name of the form. 
  3. Select Edit Name.
  4. Update the name of the form in the Edit Form Name modal.
  5. Click Save Form.

Clone a form

  1. Navigate to the Sign-up forms tab.
  2. Click the dropdown menu beside the name of the form.
  3. Select Clone.
  4. Name your new, cloned form.
  5. Confirm the list you want the form to add subscribers to; by default the clone form will be connected to the same list as the original, but you can select a new list if you want.
  6. Click Clone Form.

View form analytics

  1. Navigate to the Sign-up forms tab.
  2. Click the dropdown menu beside the name of the form.
  3. Select View Analytics.
  4. View the performance of the form on the form analytics overview page.

Delete a form

Deleting a form removes it from your account permanently. If you would prefer to turn your form off without deleting it, unpublish the form.

  1. Navigate to the Sign-up forms tab.
  2. Click the dropdown menu beside the name of the form.
  3. Select Delete.
  4. Click Delete Form to confirm you want to delete the form from your account.

Save a form

Forms save automatically, but while you are directly editing a sign-up form you may see it appear in "Editing" mode. If your form is in draft mode, your changes will be incorporated once you publish the form.

If your form is live, changes won't be displayed until you choose to publish the edited version on your site. This allows you to edit your form, come back to it, and review it with your team before publishing it on your site. For this reason, you will see your form in editing mode before you publish the new changes, even though they are saved automatically.

Publish a form

Popup, flyout, and full page forms

When turning a draft form live, you will automatically be prompted to publish the form.

When making edits to a form that is already live, you will have to publish the edits before they appear on your site. Once you make a change to a live form, it will automatically be saved. However, you will then see the option to publish changes beside the form's live status.

Once you're ready to push the edits to your site, click Publish Changes.

Embed forms

If you are creating an embed form, there is 1 additional step to ensure that your form appears on your site. After you publish the form, in the modal, you will see the form's embed code (this can also be viewed in the behaviors tab). This code must be placed where you would like the form to appear on your site. Be sure to publish the form before adding the embed code to your website, otherwise, your form will not be visible. 

Not sure where to paste the embed code for your form? Head to how to paste a form's embed code.

Unpublish a form

  1. Navigate to the Sign-up forms tab.
  2. Click into the form you want to unpublish.
  3. Click the dropdown labeled Live or Editing in the editor.
  4. Set the form to Draft.

Review your data

Once you've collected a few subscribers, you can review the information they've shared in their profiles. Search for a person's name or email address to find them. Then, scroll down to their Information section to see the data they shared in the form. 

To learn more about reviewing your sign-up form data, head to our article on how to view form responses.

Consent pages

When people sign up through a form, they may see a number of consent pages, depending on the list's configuration (i.e., whether it is double or single opt-in). Consent pages include:

  • Preference pages
    • Preference page
    • Preferences success page
  • Email confirmation pages
    • Subscribe page 
    • Email confirmation
    • Opt-in confirmation
    • Subscribe success page
  • Unsubscribe
    • Unsubscribe page
    • Unsubscribe success page

If a list is set to double opt-in, when someone signs up through a sign-up form, they will receive the email confirmation form and the opt-in confirmed form.

To edit the consent pages for a list, you must navigate to the specific list's Subscribe & Preferences Pages tab. Head to our article on getting started with consent pages for more detail and directions.

Next steps

Ready to take your list growth program to the next level? Try optimizing your forms for mobile devices, using a multi-step form, or offering tiered discounts to different customer groups.

For a deep dive into building your sign-up form strategy, head to our course on creating an effective acquisition strategy using sign-up forms

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