User management and privileges reference

An account can only have 1 Owner who can:

• Access the full account
• Edit and close an account
• Create private API keys
• Edit the email domain authentication page

By default, the first person to create a Klaviyo account will be the account's Owner. Over time, they will receive important account notifications from Klaviyo, and can edit who in their company receives billing-related notifications.

If you want to change Owners, learn how to transfer account ownership.

Admins have full account access. An admin can:

• Edit account details (such as updating payment plans)
• Add or delete users
• Cancel a paid subscription from billing
• Create private API keys
• Edit the domain authentication page
• Edit who in their company receives billing-related notifications
• Access the Reviews tab

Admins cannot: fully close an account (e.g., disable an account and remove all users).

Managers have access to all core Klaviyo features, but with some limitations in flows, lists, segments, and analytics. 

The tabs they have access to are:

• Campaigns tab
  
  • Can create campaigns, export analytics, etc.
  • Cannot export any recipient activity. 
• Flows tab
  • Cannot export any recipient activity 
• Reviews tab
• Sign-up forms tab
• Audience tab
  • Lists & segments
    • Cannot export any active or suppressed email addresses from Klaviyo 
  • Profiles
• Analytics tab
  • Can access: 
    • Dashboard
    • Metrics
    • Benchmarks
    • Custom reports
  • Cannot export analytics (except custom reports)
• Settings tabs, in which they:
  • Can
    • Create private API keys
    • Edit certain account details (such as change to any paid plan or hosted pages)
    • Set up SMS
  • Cannot
    • Edit or delete account users
    • Downgrade to a free plan
    • Cancel the account

Analysts have access to analytics, segments, and reporting.

The tabs they have access to are:

• Campaigns tab
  • Can only view the list of draft campaigns and details for sent campaigns
• Flows tab
  • Can only view analytics, export analytics, and preview flow emails
• Sign-up forms tab
  • Can only see form analytics
  • Do not have access to the Form Builder or A/B test setup
• Audience tab
  • Lists & segments 
  • Profiles
    • Cannot create, update, or delete profiles or access the Messages tab (i.e., they cannot view which messages were sent, skipped, or scheduled for a profile)
• Analytics tab
  • Dashboards
  • Metrics
  • Benchmarks
  • Custom reports

Campaign Coordinators can create and send campaigns and create and edit templates. The tabs they have access to are:

• Campaigns tab
• Flows tab
  • Can only edit flow details (name and tag), edit email content, and preview flow emails
• Audience tab
  • Lists & segments
• Content tab 
  • Templates
  • Data feeds
  • Coupons
• Settings tab
  • Consent pages
  • Email domain page

Content creators can create and edit templates. The tabs they have access to are:

• Campaigns tab, but only to view this tab; they can't schedule or send campaigns, edit templates, or see analytics from sent campaigns
• Flows, but they can only edit flow details (name and tag), edit email content, and preview flow emails
• Sign-up forms, but they cannot create or delete forms, see analytics, publish any changes, publish an A/B test, or publish changes to variants in a running test.
• Lists and segments, but they can only view segment definitions 
• Content tabs and consent pages

Support representatives have access to SMS conversations, which will be their default landing page upon logging into Klaviyo. The tabs they have access to are:

• Conversations tab
  • Can view profile information and use the SMS Conversation chat console.
  • Cannot adjust SMS settings.
• Profile tab
  • Can see the profile list view, profile details, activity feed, contact information, and channels.