Discover how to use a favorites reminder flow to automatically email shoppers about items they’ve recently favorited on your site. These automated reminders drive conversions by bringing interested shoppers back to your website.
Before you beginBefore you begin
To set up a favorites reminder flow, you must:
- Have Customer Hub live on your site.
- Have the Favorites feature enabled in Klaviyo.
About Klaviyo’s favorites reminder flow
Once you’ve installed favorites on your site, use a Klaviyo flow to remind and encourage shoppers to revisit their saved items. A prebuilt favorites reminder flow is available in Klaviyo’s flow library, titled: Customer Hub Favorites Reminder.
This flow triggers off the Customer Hub Add to Favorites metric, which records when a shopper clicks a favorites button on an item. Each favorited item logs as a separate event. However, a shopper will only receive 1 reminder email per shopping session, even if they favorite multiple items. The email displays up to the 3 most recently favorited items from that session.
By default, the Customer Hub Favorites Reminder flow has the following profile filters applied:
- Has not been in a flow in the past 1 day
- Customer Hub favorites has at least 1 item
These filters use AND logic, which means that both criteria must be met in order for a profile to be eligible to enter the flow and receive the email. Learn more about profile filters.
Create a favorites reminder flowCreate a favorites reminder flow
- In Klaviyo, navigate to the Flows tab.
- Click Create flow.
- Search for “Favorites,” then select the Customer Hub Favorites Reminder flow template.
- Click Use template.
- Optional: Adjust the time delay and messaging as preferred. Click either one in the canvas to edit it.
- The default pre-built flow sends a single email one day after a browsing session where at least one item was added to favorites. The email template automatically pulls your established Customer Hub styles and is pre-configured to display the shoppers’ recently favorited items from that session.
If you adjust the time delay in the flow, you should also adjust the timeframe on the profile filter to ensure the intended delay between messages is maintained. By default, both are set to a 1-day delay.
- The default pre-built flow sends a single email one day after a browsing session where at least one item was added to favorites. The email template automatically pulls your established Customer Hub styles and is pre-configured to display the shoppers’ recently favorited items from that session.
- Click Review and turn on in the top right corner.
- Choose Live from the dropdown.
- Click Save.
Once the flow is live, eligible shoppers automatically enter your flow to receive the favorites reminder email.
When recipients click the “View favorites” button in the email, they are directed back to your site with the Customer Hub interface open and displaying their favorited items, simplifying the path to purchase.
Additional resources