How to display product recommendations in Customer Hub

You will learn

Learn how to display personalized product recommendations in the Customer Hub drawer, exclude products from recommendations, and measure attributed revenue.

Before you begin

This guide explains how to activate product recommendations so they display in the Customer Hub drawer on your site. Before proceeding, ensure that the Customer Hub feature is enabled.

Learn more about Customer Hub.

About product recommendations

When enabled, product recommendations display on the For you tab of the Customer Hub drawer on your site. These recommendations are tailored based on both the shopper’s behavior on your site and the shopper’s history within Klaviyo.

For any signed-in shopper, Klaviyo analyzes their browsing history (i.e., viewed products) and past purchases from your Shopify site in order to surface relevant product recommendations. Recommendations can also appear for shoppers who are recognized by Klaviyo or logged out, depending on the recommendation block’s visibility settings.

Up to 5 recommended products are shown in an image carousel in the Top picks for you section, which appears below your other content blocks by default. Shoppers can:

• View product details, including item name, price, and size (if applicable).
• Add the item to their cart from the list view.
• Add the item to their favorites, if Favorites are enabled.

Shoppers can click the arrow next to the Top picks for you section heading to open the list view.

These products update over time based on a shopper’s activity. Note that product recommendation models are generally trained once every 7 days, depending on use. It may take a few days for the recommendation model to consider brand-new events.

If Klaviyo does not have data to determine personalized recommendations, it shows customers your best selling products from the last 90 days.

Enable product recommendations

If an upgrade prompt appears under Product recommendations, upgrade your Customer Hub plan before enabling this feature.

1. In Klaviyo’s left-hand navigation, select Service > Customer Hub.
2. Select Extensions.
3. Under Product recommendations, select Enable product recommendations.
   

4. Click Save.
5. If Customer Hub is hidden, select Settings. Under Customer Hub visibility, select Live, then click Save when you’re ready to show Customer Hub on your site.

Once live, when someone clicks a product recommendation, Klaviyo logs a Customer Hub Clicked Product event with View Source set to Recommended. You can build segments based on this metric and filter for View Source = Recommended to target shoppers who clicked recommendations.

Exclude certain products from recommendations

You may want to prevent certain items from appearing in the Top picks for you section in Customer Hub, like free gifts, shipping insurance, or out-of-stock items.

Klaviyo provides a tag, klaviyo_hub_recommendation_exclude, which you can apply to products in Shopify that you wish to exclude. Keep in mind that products a customer has already purchased are automatically excluded from their product recommendations.

To exclude a specific product:

1. Navigate to a product page in your Shopify admin.
2. In the Tags field on the right, add the tag klaviyo_hub_recommendation_exclude.
   

3. Click Save.

After saving this change, the product will no longer appear in product recommendations for any customer in the Customer Hub interface.

Revenue attribution for product recommendations

If a shopper clicks a product in the Top picks for you section or adds it to their cart from Customer Hub, then purchases the same product within 24 hours, Klaviyo attributes revenue for that item to Customer Hub. Attribution uses the most recent eligible Customer Hub interaction and counts only revenue for that item.

To view this data, open the Customer Hub Revenue chart on the Customer Hub dashboard under Overview. The chart breaks down revenue by source; use Recommended to identify revenue attributed to product recommendations.

Additional resources