Understanding how free and paid plans differ

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You will learn

Learn the difference between free and paid plans. 

As your business grows, so too will your Klaviyo account. In order to scale your marketing channels accordingly, you will likely need to upgrade your plan in Klaviyo. By upgrading a free account to a paid subscription, you will unlock several perks that are otherwise unavailable.

Note that paying for either a profiles/email plan or SMS plan makes you a paid user. 

Expand your marketing capabilities

By paying a set, monthly fee, you unlock the ability to email more profiles and send more SMS messages. At its core, Klaviyo's email billing structure is based on the number of contacts in your account.

SMS and email/profiles are billed separately in Klaviyo. For information, please see How Klaviyo bills customers for email and SMS.

When using a free plan, you are limited to sending to a maximum of 500 profiles per month. If you reach that limit, you will be barred from additional sending until next month. For example, you may see flow email deliverability fall when you hit this limit. Sending can resume either when:

  • You upgrade your account
  • The next month of your free plan begins

Access support

Email support is available for free users for the first 60 days after they sign up for Klaviyo. After this 60-day period, free users will have access to the Community as well as Customer Education resources such as articles, courses, and webinars.

Paid users have access to both email and chat support. If you are interested in getting support, upgrading your plan from free to paid will give you access.

Unlock exclusive branding options

Customers on paid plans have the ability to customize certain default Klaviyo branding settings in the following areas of their accounts:

Branding within email footers

All free email accounts have Klaviyo branding in their email footers.

To edit or remove the default Klaviyo branding from your emails, you must upgrade to a paid profile/email account. If you pay for SMS only, it will not remove the branding in your emails.

When you have a paid profile/email account, you can customize your footer to best suit your business needs.

Custom hosted pages

Paid accounts that have passed account verification have the ability to enable custom hosted pages. These pages specifically pertain to your custom hosted subscribe and manage preference pages where customers can update their consent status, contact information, communication preferences, and more.

To learn more about what custom hosted pages are and why you may want to enable this feature on a paid plan, head to Understand custom hosted pages in Klaviyo.

Talk with customer success managers and onboarding specialists

For the highest-tiered plans, you'll receive a dedicated Onboarding Specialist to help you get started, a Customer Success Manager to enhance your marketing strategies, or both. This is not available for all paid customers; if you qualify, you will be assigned someone automatically. 

If you are not eligible, there are plenty of resources for you to get strategic and tactical guidance. For instance, you can:

Klaviyo One

Klaviyo One is a new tier of Klaviyo that supports enterprise-level customers and their specific needs.

Klaviyo One is optional on plans greater than $5,000 MRR, with an additional fee 

For more information, see our Klaviyo One page.

Additional resources

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