Only Owners, Admins and Managers can access the Account usage tab. 

Learn how to review your account usage in Klaviyo. For all non-contracted accounts (including those using shared billing), the Account usage tab breaks down the usage of each plan for that account; e.g., how many emails and SMS you’ve sent. 

If you are on manual billing, you will see your usage as a percentage of your contracted amount.  

How often the account usage updates

How often the account usage updates

The usage updates several times per day and is accurate up to the previous day.

The Account usage tab does not contain real-time data. This means that if you send a campaign and immediately check the Account usage tab, it won’t reflect the impact from that campaign. 

 

View your account usage

View your account usage

To check your account usage:

  1. Click your account name in the bottom left corner. 
  2. Click Billing.
  3. Choose Account usage.
    The account usage tab in Billing

The Account usage tab shows how many:

You can view your usage over the last 3, 6, or 12 billing cycles. 

If you are manually billed, note that Klaviyo shows usage as a percentage of your total contracted amount. If you've gone over your plan limits, you'll also see the overage amount. 

You will only see past Account Usage for paid plans or free plans. Plans with free trials will not display here.

 

 

Download your account usage

Download your account usage

If you are looking for a more detailed report of your past account usage, you can download a report of your usage here. Your report can be formatted either as a CSV or in Google Sheets. 

 

1. First, click the download button. 

2. Then, select your inputs in the modal that appears. 

3. Then, check for the notification in your Klaviyo in-app notifications on the upper right hand corner of the page.

 

 

Active profile usage

Active profile usage

The first graph in the Account usage tab shows your historical profile usage per monthly cycle.

Here, you'll see how many active profiles (i.e., any profile that can be messaged through Klaviyo) you had in your account for any given month. Suppressed, unsubscribed, and deleted profiles do not count as active profiles. 

For paid accounts, the monthly cycle is the same as your billing cycle. If you started paying on January 15, you'll see the monthly cycle going from the 15 to 14 of every month. Free accounts use the first of the month.

Note that historical profile usage before February 2023 is estimated; however, present and future billing cycles will be one-for-one with your active profile count throughout each month. 

Graph of active profiles over the last 12 months

Email usage

Email usage

Under email usage, you can check how many total emails you sent in the current and previous billing cycles. 

  • Total emails sent (under Overview)
  • Number of emails sent via campaigns versus flows (under Message types)

Email usage showing the Overview and Message type options in the dropdown

Manually billed customer example

Manually billed customer example

If you are on a contract, the chart appears similarly to the one below. It shows how many active profiles you have and emails you sent compared to what your contract allows.

If there are overages, the usage will be more than 100%, and the overage amount will be highlighted in green. 

Screenshot 2024-02-01 at 10.50.06 AM.png

Mobile messaging credit and message usage

Mobile messaging credit and message usage

For SMS Usage, there are 2 tabs showing your SMS:

  • Credits used
  • Messages sent

SMS account usage.png

SMS credit usage

SMS credit usage

The next graph shows your historical SMS credit usage, including:

  • Total credits used (under Overview)
  • Usage in campaigns versus flows (under Message types)
  • Usage for SMS versus MMS (under SMS and MMS)
  • Usage per message segment (under Message segments)
  • Credit usage by country (under Countries)

SMS account credit.jpg

For more information on credits, check out our article on Klaviyo’s SMS credit system

What are message segments?

Message segments are the number of batches it takes for carriers to deliver an SMS or MMS message. 

Wireless carriers have a set limit for how many characters each message can contain. 

  • For SMS, the limit is 160 characters normally or 70 characters when there’s an emoji or special character.
  • For MMS, the limit is 1600 characters. 

If your text message exceeds one of these limits, carriers automatically break it up into smaller messages (called “message segments”) that are sent individually. Then, carriers reassemble the message segments so that they appear as one text or “bubble” on the recipient’s device.

So even if you intend to send a single message, carriers may break it up into 2 (or more) message segments.

Why do the number of credits vary by country and message type?

For both, the biggest reason is the cost it takes to send in a certain region or for that message type. 

There’s no universal price for SMS, and wireless carriers charge different prices to deliver SMS messages depending on the country. For instance, the carrier fees in New Zealand have been twice as expensive as the fees in Australia.

One thing that is the same, however, is that carriers always charge more for MMS than SMS. This is because MMS messages use a lot more data to send than their plain-text counterparts. 

Manually billed customer example

If you are on a contract, the chart appears similarly to the one below. It shows how many SMS credits you've used compared to what your contract allows.

If there are overages, the usage will be more than 100%, and the overage amount will be highlighted in green. 

Screenshot 2024-02-01 at 10.52.01 AM.png

SMS message usage

SMS message usage

The SMS message usage shows how many messages you’ve sent (but does not show how many credits you’ve used). It shows: 

  • Total SMS sent (under Overview)
  • SMS sent via campaigns versus flows (under Message types)
  • SMS versus MMS (under SMS and MMS)
  • The number of message segments (under Message segments)
  • Countries the SMS messages were sent to (under Countries)

SMS account message.png

 

WhatsApp credit usage

WhatsApp credit usage

The next graph shows your historical SMS credit usage, including:

  • Total credits used (under Overview)
  • Usage in campaigns versus flows (under Message types)
  • Usage for Marketing vs Transactional messages (under Message intent)
  • Credit usage by country (under Regions)

WhatsApp message usage

WhatsApp message usage

The WhatsApp message usage shows how many messages you’ve sent (but does not show how many credits you’ve used). It shows: 

    • Total WhatsApp messages sent (under Overview)
    • WhatsApp sent via campaigns versus flows (under Message types)
    • Usage for Marketing vs Transactional messages (under Message intent)
    • Usage for WhatsApp specific message types (Klaviyo only offers message templates)
    • Countries the messages were sent to (under Regions)

 

Reviews usage

Reviews usage

Review plans are based on the number of orders placed within a billing cycle. In the Reviews usage section, you can see how many orders were placed over the past 3, 6, or 12 billing cycles.  

Reviews account usage.png

Advanced KDP usage

Advanced KDP usage

This graph shows the number of Advanced KDP profiles you had per billing cycle. You can review the total profile count over the past 3, 6, or 12 billing cycles.  

CDP.png

Helpdesk Usage

Helpdesk Usage

This graph shows the number of Helpdesk tickets that have been opened per billing cycle. You can review the total count over the past 3, 6, or 12 billing cycles. 

You can also view a channel breakdown of where your tickets have originated.

 

Customer Agent Usage

Customer Agent Usage

This graph shows the number of Customer agent conversations that have been resolved per billing cycle. You can review the total count over the past 3, 6, or 12 billing cycles. 

You can also filter your graph to show a channel breakdown of where conversations have originated.

 

History of plan changes

History of plan changes

You can also get an overview of all the times you've upgraded or downgraded your plans. This can tell you:

  • The plan that was changed
  • Whether the change was an upgrade or downgrade
  • The price change
  • The time the change happened

plan changes 1.png

If you click into a plan, you can see additional details, such as the number of profiles and sends that were either added or removed from your account. 

Additional resources

Additional resources

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