You will learn

Learn how to connect your Wix site to a Klaviyo account that you already have. This article also explains how to connect a second Wix site and what to do if the connection is blocked.

Note: The app offers two ways to set up Klaviyo for your site. You can create an account or connect an account.

  • Create an account: If you are new to Klaviyo, create an account. The app makes a new Klaviyo account with your Wix site owner email. You finish setup inside Wix. See Getting started with Klaviyo in Wix.
  • Connect an account: If you already have a Klaviyo account, connect it. You link your site to that account. This needs extra steps at klaviyo.com, and this article explains them.

Before you begin

How connecting an existing Klaviyo account works

The connection has two steps. You finish both steps before the app shows your Klaviyo results.

  1. At klaviyo.com, you set up the Wix integration and select your site. The integration syncs your Wix data to Klaviyo.
  2. In the app, you select the same Klaviyo account and approve the Klaviyo permissions. The app needs this access to show your results and to create forms, campaigns, and automations. The Wix integration does not include this access.

Connect your Wix site to an existing Klaviyo account

Important: Log in to the correct Klaviyo account before you click Connect Wix. Wix connects to the account that you are logged in to.

  1. In your Wix dashboard, open the Klaviyo app.
  2. On the welcome screen, click Connect Wix to your existing account.
Wix Studio showing Klaviyo integration. A blue arrow points to the "Connect Wix to your existing account" option, above a form for confirming business address.
  1. Klaviyo opens in a new tab. Log in to Klaviyo if you haven’t done so already
  2. Click your account name in the lower left corner. Check that this is the account that you want to connect. If it isn't, log in to the correct Klaviyo account, and repeat steps 2-3.
Klaviyo dashboard displaying Wix integration steps; a red arrow indicates the 'Brandon's fly fishing' account in the bottom left sidebar.
  1. On the Wix integration setup page, click Connect to Wix.
Wix integration setup page with a red highlight on the "Connect to Wix" button.
  1. From the Wix Site selector, select the same Wix site you are connecting to the Klaviyo account
Wix "Select Site" dialog displaying a list of websites, with "Brandon 3" highlighted.
  1. Review the permissions that the Klaviyo app requests, then approve them.
  2. Review your Wix integration settings. Then click Complete setup.
Wix integration setup screen showing connection details and subscriber collection options, with a red arrow pointing to the "Complete setup" button.
  1. Verify that Klaviyo finished connecting to Wix. Then, go back to your Wix site and open the Klaviyo app
Pop-up confirmation: "Your Wix account is now connected to Klaviyo!", featuring celebratory balloons and confetti, with details on data syncing and a "Go to Klaviyo dashboard" button.
  1. Refresh the Klaviyo app page on your Wix site. The app should show a new page that says Connect your Klaviyo account. Click the Connect Klaviyo button. Klaviyo opens in a new tab.
Wix Studio page to connect Klaviyo, with a 'Connect Klaviyo' button highlighted.
  1. Select the same Klaviyo account you are connecting to Wix
Screenshot of an account selection screen, highlighting "Brandon's fly fishing (Current)" with a red box and arrow pointing to its "Select" button.
  1. Then review and approve the permissions.
  1. After approving the permissions, you will be brought back to the Klaviyo app in Wix. At this point, your Wix site is connected to Klaviyo, and the Klaviyo app in Wix is fully functional.

Connect a second Wix site

If your Klaviyo account already has a Wix site, you cannot connect another Wix site to it. Create a second account under your login, then connect the second site to that account. For more details, see How to create and manage multiple accounts.

  1. Log in to Klaviyo with the email address of your first account.
  2. Click your account name in the lower left corner, then click Settings > General > Personal.
  3. Scroll to Create a new account and click Create account.
  4. Enter the Company name, Company website, and Company phone number. The company name must be different from your other accounts.
  5. Click Continue, then finish the setup screens.
  6. Make sure that you are logged in to the new account.
  7. Open the app on your second Wix site. Follow the steps in "Connect your Wix site to an existing Klaviyo account".

Klaviyo fills in the email address for the new account. You cannot change it. Both accounts share one email address and one login. Click your account name in the lower left corner to switch between them.

Each account keeps its own data, and each account connects to one Wix site.

Move a site to a different Klaviyo account

Use these steps to change which Klaviyo account your Wix site is connected to. The steps disconnect your site from its current account and connect it to a different account.

In the steps below, Klaviyo account A is the account that your site is connected to now. Klaviyo account B is the account that you want your site to connect to.

  1. Log in to Klaviyo account A and click the Integrations tab.
  2. Under My apps, find Wix and click the action button next to it. Select Remove integration.
  3. Log out of Klaviyo account A, and log in to Klaviyo account B.
  4. In your Wix dashboard, open Manage Apps and uninstall Klaviyo.
  5. Go to the Wix App Marketplace and re-install Klaviyo. The app opens on the welcome screen.
  6. Follow the steps in "Connect your Wix site to an existing Klaviyo account".

New data from your site goes to the new account. The old account keeps the data that it already has and gets no new data. Forms, automations, and campaigns that you made in the old account stay in the old account.

If the connection is blocked

If the Klaviyo account already has another Wix site integrated, the connection does not complete.

Choose one of these options:

  • Connect the site to a different account. See "Connect a second Wix site".
  • Remove the Wix integration from the account, then connect the new site.

Before you remove the integration, make sure that the first site does not need to send data to this account. After you remove it, the first site no longer sends data to this account. Profiles and events that Klaviyo already synced stay in the account.

To remove the Wix integration, you need permission to manage integrations in Klaviyo.

  1. In Klaviyo, click the Integrations tab.
  2. Under My apps, find Wix and click the action button next to it.
  3. Select Remove integration.
  4. In the dialog, click Remove integration.
  5. Open the Wix dashboard for the first site. Click Manage Apps and uninstall Klaviyo.

For more detail, see How to edit, disable, or remove a Klaviyo-built integration.

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