How to create and manage multiple accounts

You will learn

Learn about multi-accounts in Klaviyo, which allow you to access and swtich between multiple accounts with a single login. Specifically, this guide will cover how to:

• Create multiple accounts using 1 login
• Navigate and manage these accounts
• Understand these user privileges for multi-accounts

For help logging in to a single account, seeing logging in and out of your Klaviyo account. If you have multiple accounts with different email addresses, you will need to log out and log back in to switch between them.

About multi-accounts in Klaviyo

Klaviyo works best as a 1:1 sync with your ecommerce store or website. If you have multiple stores or regional versions of a store, you'll need multiple Klaviyo accounts for each website. 

With multi-accounts, you can log in once to access and switch between multiple Klaviyo accounts using the same email address and password. This eliminates the need to log in and out with separate email addresses for each account.

User permissions for multi-accounts

Klaviyo supports varying permissions for the same email address across separate accounts. For example, you could have Admin rights in 1 account, but be a Campaign Coordinator with restricted permissions in another.

Only account Owners and Admins are able to add new users to an account and remove them when needed. See Understanding user management and privileges for more information.

Create multiple accounts with the same email address

You'll need to fill out the registration form for each account that you'd like to use the same login for. To create multiple accounts with the same email address, or add another account to an existing multi-account:

1. Navigate to Klaviyo.com.
2. Click the Sign up button at the top of the page.
3. Complete the registration form for each business you want to link to the same email address.
   • Note: When you fill out the form, use the same email address and password for all of your accounts. You must, however, use a different Company name and Company website.
     • For example, let's say I have a business with both a US and a UK site.
       • For my US store, I'll input my US store's name and URL.
       • For my UK store, I must input a different Company name and Company website (e.g., my UK store's name and URL.)
         

Once you've created your accounts and completed the setup wizard, you'll be able to login once and access both accounts through the dropdown menu in the lower left corner or Klaviyo.

Navigating a multi-account

When you log in with an email and password that is attached to multiple accounts, you'll automatically be logged into the most recent account you accessed. If necessary, use the account dropdown to switch to the account you need.

To view all accounts associated with your login, click your organization name in the bottom left corner of Klaviyo. From here, you can easily switch between each account.

Each account icon is automatically assigned a color, but these colors are unique to each user. This means that 2 users with access to the same account may see different colors (e.g., user A sees the account in red, while user B sees it in blue).

To see a larger list of all accounts linked to this email address, select All accounts. From there, you can search for specific accounts or star your favorites to pin them at the top of the list.

Frequently asked questions

How can I make multiple accounts with the same account name?

When you create multiple accounts with the same email address, you have to initially create the accounts with separate company/organization names. If you would like your accounts to have the same company name, you can change it later by navigating to your Settings, then clicking Organization and editing the Company/organization name field. 

How can I combine existing accounts?

If you currently use separate email addresses or aliases (e.g., example+1@gmail.com) to log in to separate accounts, you will first need to make sure you're added as a new user with your primary address (e.g., example@gmail.com) to utilize this feature. Once added to a new account, you will receive an email with the subject line: Additional Klaviyo account access granted notifying you that you now have access to the new account.

How can I copy my flows, forms, segments, campaigns, and templates to my other accounts?

If you're connecting multiple accounts that represent different regions for the same store, you will likely want to clone them from one account to another in order to facilitate the setup process. You can clone flows, forms, segments, campaigns, and templates.

Why am I getting an error trying to create a second account?

If you receive the error: An account with this username already exists, make sure you're using the same email address and password to create your second (or third, etc.) account. You cannot create a separate account with the same email address but a different password.

Can I view data from multiple accounts at once? 

Yes. By creating a portfolio from a paid account, you can link any account where you are the Owner or Admin. Then, you can view your billing details, compare different accounts' performance, and more. 

Can I change the color associated with different accounts?

Klaviyo assigns the colors for each unique user in the account and they cannot be customized at this time.

Additional resources

• Getting started with portfolios
• Account user management and privileges
• How to clone forms, flows, segments, campaigns, and templates