Getting started with Composer

Composer is Klaviyo's AI marketing agent. Surface what needs attention, decide what to do next, and get it done with an AI marketing agent grounded in your business.

You will learn

• What Composer is and how it works with you
• What Composer can do today, from analyzing your work to creating campaigns, flows, and segments
• Where to find Composer in your account
• How to write prompts that get strong results
• How you stay in control of everything Composer produces

What Composer is

Composer is Klaviyo's AI marketing agent, built natively into the platform you already use. Describe a goal in plain language, and Composer helps you get there: analyzing your account, surfacing what to fix, and drafting content, all grounded in your actual historical performance data and brand context.

Composer helps you analyze, audit, recommend, draft, and complete work you request. You can also create scheduled tasks that run on the cadence you choose. You stay in control of customer-facing content: review, edit, and approve it before it goes live. Composer does not send or publish campaigns, flows, or messages without your sign-off.

What Composer can do today

You can use Composer to:

• Proactively surface revenue opportunities with scheduled and recurring tasks
• Analyze and report on your Klaviyo data, no BI tools required.
• Create on-brand campaigns and flows faster across all your channels.
• Save time with skills and connectors to streamline repeatable workflows.
• Turn recommendations into action and let Composer execute work through completion.
• Get trusted answers grounded in your business data and Klaviyo expertise

You can ask Composer to analyze and audit your work, or to create new content. Audits help you identify improvements. For some email template recommendations, you can select Apply to ask Composer to draft the fixes; review the result before accepting it. For other audit findings, make the changes yourself. When creating content, review Composer's draft before adding it to Klaviyo.

Analyze & audit

Today you can ask Composer to:

• Analyze data in your account and answer questions about performance in plain language
• Audit a flow, form, or template for structural issues, design and accessibility gaps, and best-practice misses
• Audit a campaign before you send it, with a pre-send quality check across links, audience, send settings, and compliance
• Audit text message content for compliance, deliverability, and content quality
• Audit a segment for broken logic, duplicates, coverage gaps, and deliverability risk

Create

• Create a campaign (email, text message—SMS or MMS—and push) from a goal you describe in plain language. Composer drafts the content and can help select the audience. Review and refine the campaign in Composer's preview, then select Create draft to add it to Klaviyo and continue editing before sending.
• Create a flow and the messages inside it from a goal you describe. Review the proposed flow structure and each message in Composer's preview, then select Create draft to add the flow to Klaviyo. Check its settings and content in the flow editor before setting it live.
• Create a segment by describing the audience you want in plain language. Review its conditions and profile count in the preview, then select Create to add it to your account.

To go deeper on exactly what Composer can analyze, audit, and create, see What Composer can analyze and create.

Note: Composer is best for content built in Klaviyo's drag-and-drop editor. Content generation is weaker on image-heavy or fully image-based templates, so set your expectations accordingly and review those drafts closely.

Where to find it

There is nothing to install or activate if Composer is available in your account. Select the sparkle icon labeled Open Composer in Klaviyo's header, then describe what you want in the chat. When you open Composer while viewing a flow, campaign, form, or template, it can use the page as context, so you can ask it to "audit this." If it does not identify the item you mean, name it in your request.

For example, you might ask "Audit my flows and tell me what needs attention" or "Create a summer sale campaign for customers who bought in the last 90 days."

How to prompt it

Composer works best when you tell it what you want in natural language, with enough context to be specific. If the output looks too generic, add detail and try again. Strong prompts usually name the offer or goal, give context about your brand or audience, and say what tone you want.

• "Audit my welcome flow and tell me why it might be underperforming."
• "QA this campaign before I send it and flag anything critical."
• "Create an email and SMS campaign for lapsed customers with a 20% off offer, in a friendly, upbeat tone."
• "Audit this email template for accessibility and mobile readiness."

When you start from existing content, describe what you want Composer to change rather than re-describing the whole thing. You can also regenerate as many times as you want until you find an option you like.

For more detailed guidance and example prompts by goal, see Prompt best practices for Composer.

Staying in control

Composer is built to keep you in control. It works to reflect your brand's voice and context, and it uses built-in safeguards to help keep generated content accurate, safe, and on-brand. We're continuing to improve this over time. Because of how large language models work, generated content may not always be 100% accurate, so you're responsible for reviewing and approving all final content before it's used or sent.

When Composer drafts a campaign or flow, review it in Composer's preview, then create the draft in Klaviyo to edit its images, copy, and settings before anything goes live. When Composer audits your work, decide which findings to act on. For supported email template recommendations, select Apply to ask Composer to draft changes, then review and accept the result; make other changes yourself.

Important: Treat anything Composer creates as a starting point. Review it and make sure everything looks right before you use or send it. You are ultimately responsible for the content of your messages.

Disclosing AI-generated content

If you use Composer to create content, you may need to disclose that the content was made with AI, depending on where you send it and what it includes. Klaviyo provides ready-to-use disclosure language you can add to your messages, for example:

"This message, including its images, was created with AI assistance."

For messages that include AI-generated images of people, and for short formats like SMS, different disclosure language applies. For the full set of disclosure strings, when each one applies, and your responsibilities for AI-generated content, see Using Composer responsibly (AI disclosure).

Try it for free

As a Klaviyo customer, you automatically get a free plan to start, with nothing to sign up for and no credit card needed.

Different actions are more or less complex for Composer to handle and usage may vary. Support and general information questions are always free.

For more information on how to track your usage, and what happens when your free access ends, see How Your Composer Plan Works.

FAQ

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