Getting started with Composer
Composer is Klaviyo's AI marketing agent. It helps you analyze your program, spot opportunities, and create on-brand content, all from a single conversational experience inside Klaviyo. It recommends, drafts, and QAs your work, and you stay in control: you review and approve everything before it goes live.
You will learn
- What Composer is and how it works with you
- What Composer can do today, from analyzing your work to creating campaigns
- Where to find Composer in your account
- How to write prompts that get strong results
- How you stay in control of everything Composer produces
- How your free credits work
Before you begin
Composer is in public beta. There is nothing to install or activate, it is already in your account. Capabilities are advisory or generate-then-edit, and output quality can vary, so treat Composer as an expert assistant whose work you always review before anything goes live.
What Composer is
Composer is Klaviyo's AI marketing agent, built natively into the platform you already use. Describe a goal in plain language, and Composer helps you get there: analyzing your account, surfacing what to fix, and drafting content, all grounded in your actual historical performance data and brand context.
Composer is a starting point you stay in control of. It does not act on its own and it does not auto-execute. It analyzes, audits, recommends, and drafts content for you, and then you review, edit, and approve everything before it goes live. Nothing is sent, published, or changed in your account without your sign-off.
What Composer can do today
Think about Composer in two modes: analyze & audit, where Composer reviews your work and recommends improvements that you apply, and create, where Composer drafts content that you review and edit.
Analyze & audit | Create | |
|---|---|---|
What Composer does | Reviews what you have built and returns a prioritized, plain-language list of what to fix and why | Drafts new content from a goal you describe in plain language |
Who makes the change | You apply the fixes yourself in Klaviyo | Composer drafts, you review and edit in Klaviyo's editor |
Example prompt | "Audit my welcome flow and tell me what needs attention" | "Create a summer sale campaign for customers who bought in the last 90 days" |
Analyze & audit
Today you can ask Composer to:
- Analyze data in your account and answer questions about performance in plain language
- Audit a flow, form, or template for structural issues, design and accessibility gaps, and best-practice misses
- Audit a campaign before you send it, with a pre-send quality check across links, audience, send settings, and compliance
- Audit text message content for compliance, deliverability, and content quality
- Audit a segment for broken logic, duplicates, coverage gaps, and deliverability risk
Create
- Create a campaign (email, SMS, or MMS) from a goal you describe in plain language. Composer drafts the content, can help select the audience, and hands it back to you in Klaviyo's editor, fully editable.
To go deeper on exactly what Composer can analyze, audit, and create, see What Composer can analyze and create.
Note: Composer is best for content built in Klaviyo's drag-and-drop editor. Content generation is weaker on image-heavy or fully image-based templates, so set your expectations accordingly and review those drafts closely.
Where to find it
There is nothing to install, activate, or sign up for. Composer is already in your Klaviyo account, ready to use. Open it from within Klaviyo and type what you want in plain language. Many tasks are context-aware: when you open Composer while viewing a flow, campaign, form, or template, it can pick up what you are looking at, so you can simply ask it to "audit this."
For example, you might ask "Audit my flows and tell me what needs attention" or "Create a summer sale campaign for customers who bought in the last 90 days."
How to prompt it
Composer works best when you tell it what you want in natural language, with enough context to be specific. If the output looks too generic, add detail and try again. Strong prompts usually name the offer or goal, give context about your brand or audience, and say what tone you want.
- "Audit my welcome flow and tell me why it might be underperforming."
- "QA this campaign before I send it and flag anything critical."
- "Create an email and SMS campaign for lapsed customers with a 20% off offer, in a friendly, upbeat tone."
- "Audit this email template for accessibility and mobile readiness."
When you start from existing content, describe what you want Composer to change rather than re-describing the whole thing. You can also regenerate as many times as you want until you find an option you like.
For more detailed guidance and example prompts by goal, see Prompt best practices for Composer.
Staying in control
Composer is built to keep you in control. It works to reflect your brand's voice and context, and it uses built-in safeguards to help keep generated content accurate, safe, and on-brand. We're continuing to improve this over time. Because of how large language models work, generated content may not always be 100% accurate, so you're responsible for reviewing and approving all final content before it's used or sent.
When Composer drafts content, open it in the editor and refine it just like any other campaign, form, or flow in Klaviyo. Add your own images, edit the copy, and adjust the settings before anything goes live. When Composer audits your work, it recommends changes and you decide which ones to apply.
Important: Treat anything Composer creates as a starting point. Review it and make sure everything looks right before you use or send it. You are ultimately responsible for the content of your messages.
Disclosing AI-generated content
If you use Composer to create content, you may need to disclose that the content was made with AI, depending on where you send it and what it includes. Klaviyo provides ready-to-use disclosure language you can add to your messages, for example:
"This message, including its images, was created with AI assistance."
For messages that include AI-generated images of people, and for short formats like SMS, different disclosure language applies. For the full set of disclosure strings, when each one applies, and your responsibilities for AI-generated content, see Using Composer responsibly (AI disclosure).
Your free credits
Credits power Composer actions. As a Klaviyo customer, you automatically get free credits to start, with nothing to sign up for and no credit card needed.
Free credits | 10,000 |
|---|---|
Free for | 90 days, whichever comes first |
Sign-up required | None, no credit card needed |
Rollover | Unused free credits roll into your first paid month if you move to a paid plan |
Different actions use different amounts of credits, and credit usage may vary. Support and general information questions are always free. Make the most of your credits before your 90 days are up.
For the full credit cost table, how to track your usage, and what happens when your free access ends, see Composer credits and billing.
FAQ
Do I need to set up or turn on Composer?
No. Composer is already in your account, ready to use. There is no activation step and no traditional onboarding.
Does Composer send or publish anything automatically?
No. Composer recommends, drafts, and QAs. You review and approve everything before it goes live. Nothing is sent, published, or changed in your account without your sign-off.
Is Composer free?
You get 10,000 Composer credits to use free for 90 days, whichever comes first. After that, you can move to a paid plan when you're ready to keep building with Composer. See Composer credits and billing for details.
What if Composer's output looks off?
Composer's output can occasionally be inaccurate, so always review it. If results look too generic or miss the mark, add more context to your prompt and try again, or regenerate. See Prompt best practices for Composer.
Can Composer make changes to my flows, segments, or campaigns for me?
No. Composer's analysis and audits are advisory. It tells you what to fix and why, and you make the changes yourself in Klaviyo.
Which channels can Composer create content for?
Composer can create email, SMS, and MMS campaigns today. See What Composer can analyze and create for the full picture.