How to use next best product in mobile messages

Before you begin

Before adding next best product to a mobile message, make sure you have completed the steps below:

• Confirm that you have access to Catalog Insights through Advanced KDP or Marketing Analytics as a subscription is required to access the associated next best product functionality.
• Verify that your ecommerce integration is properly connected to Klaviyo.
• Make sure your catalog is synced by reviewing the Products page in Klaviyo.

Use next best product in SMS

• Open a text message campaign or flow in Klaviyo to edit the content
• Select Add attachment > Product > Add product to open the product picker.
• In the Add product modal, select Next Best Product from the list. You will see a Dynamic icon next to Next Best Product indicating that the content is personalized to each profile.

• Choose which product details to display. You can toggle the product name and product link on or off for the card.

• When you toggle the product name and product link on or off, you will see the Message content automatically updated. You may add additional content to the block as needed.

• Select Preview & test before sending to confirm how the feed will render for recipients.

Use next best product in RCS

• Open a text message campaign or flow in Klaviyo to edit the content
• Select Rich cards, then select Edit card on the card you want to update.

• In the card editor, select Add attachment.
• Choose Product, then select Add product to open the product picker.
• In the Add product modal, select Next Best Product from the list. You will see a Dynamic icon next to Next Best Product indicating that the content is personalized to each profile.

• Choose which product details to display. You can toggle the display image, product name, and product link on or off for the cards.

• Update the card text as needed. Klaviyo will automatically populate the dynamic product name in the description field, however, you can change this content and add supporting text. You may also create a title or headline for the message.

• Add buttons if desired. RCS supports up to 4 buttons per card, and each button can be either a visit link or a quick reply action.

• When you are done editing the card, if you wish to add additional product recommendations, select Back > Add card. RCS supports up to 10 cards per message. You may add static images or dynamic product feeds from the Add Product modal.
• Select Preview & test before sending to confirm how the feed will render for recipients.

Use next best product in WhatsApp

WhatsApp allows you to either use a single rich card with one product or you can opt for a media cards carousel which allows you to surface multiple products in a single message. Either can be used in tandem with next best product.

Single rich cards

• Open a WhatsApp campaign or flow in Klaviyo to edit the content
• Select Single rich card to opt for a single product recommendation
• Choose Product, then select Add product to open the product picker.
• In the Add product modal, select Next Best Product from the list. You will see a Dynamic icon next to Next Best Product indicating that the content is personalized to each profile.

• Choose which product details to display. You can toggle the product name and product link on or off for the card.

• Update the card text as needed. Klaviyo will automatically populate the dynamic product name in the Body field, however, you can change this content and add supporting text. You may also create a title or headline for the message.

• Add buttons if desired. WhatsApp supports up to 10 buttons per message for Single rich cards and each button can be either a visit link or a quick reply action.

• Select Preview to confirm how the feed will render for recipients and then Submit for review.

Media cards carousel

• Open a WhatsApp campaign or flow in Klaviyo to edit the content
• Select Media cards carousel to opt for a multi-product recommendation message
• Under Cards, choose Edit Card, then select Product > Add product to open the product picker.
• In the Add product modal, select Next Best Product from the list. You will see a Dynamic icon next to Next Best Product indicating that the content is personalized to each profile.

• Choose which product details to display. You can toggle the product name and product link on or off for the card.

• Update the card text as needed. Klaviyo will automatically populate the dynamic product name in the Body field, however, you can change this content and add supporting text.

• Add buttons if desired. WhatsApp supports up to 2 buttons per message for Media cards carousels and each button can be either a visit link or a quick reply action.

• When you are done editing the card, if you wish to add additional product recommendations, select Back > Add card. WhatsApp supports up to 10 cards per message. You may add additional static images from the Add Product modal.
• Select Preview to confirm how the feed will render for recipients and then Submit for review.

Additional resources

Getting started with Marketing Analytics

Getting started with the Catalog Insights dashboards

How to use product feeds in mobile messages

How to use product feeds and recommendations

How to add a product block to an email