How to set up coupons for Customer Hub
Learn how to enable unique coupons and add static coupons so they are visible for shoppers in Customer Hub.
Customer Hub is a part of Klaviyo Service and access to the beta is being rolled out gradually. If you do not have access to the Customer Hub tab in Klaviyo’s main navigation yet, join the Customer Hub waitlist. Note that you must be on a paid Klaviyo email plan to be approved. Participation in this beta is only currently available in English for those who operate a Shopify Online Store. Custom headless front-ends are not currently supported, even if you use Shopify for the backend.
While this product remains in beta, functionality is not complete, and will be subject to change frequently throughout the beta period. By enabling Customer Hub through the onboarding workflow, you agree to the beta terms and conditions. While this feature is free during the beta period, it will be sold separately upon launch to general availability.
For feedback about Customer Hub functionality, email customerhub@klaviyo.com.
Before you begin
To set up coupons for Customer Hub, you must have the Customer Hub feature enabled.
For a detailed explanation of how Klaviyo determines which coupons are available to shoppers, see Understanding how coupons work in Customer Hub.
Types of coupons in Customer HubTypes of coupons in Customer Hub
Klaviyo supports 2 types of coupons for your customers:
- Unique coupons: one-time, one-per-person discount codes created in Klaviyo and delivered individually (e.g., through flows, campaigns, or forms).
- Static coupons: general-use discount codes created in Shopify that can be shared across a broad audience.
Unique coupons in Customer Hub
Unique coupons are enabled for Customer Hub by default; you don’t need to set anything up.
This means that if a profile has received a unique coupon from you, it automatically appears on their Coupons page in the Customer Hub interface if it’s active and available.
To re-enable unique coupons (if you previously disabled them):
- In Klaviyo, navigate to the Customer Hub tab.
- Click Settings.
- Select Coupons.
- Toggle Show unique coupons on.
Add static coupons to Customer Hub
Static coupons must be created in Shopify first, then added manually to Customer Hub. You can target static coupons to specific lists or segments when you adding them.
To add a static coupon:
- Create the coupon code in Shopify if you haven’t already. Copy the exact code for later.
- In Klaviyo, navigate to the Customer Hub tab.
- Click Settings.
- Select the Coupons tab.
- Click Create static coupon.
- Fill in the coupon details:
- Coupon code: Paste the exact code you created in Shopify.
- Description (optional): Add details about the offer or eligibility.
- Targeting (optional): Use the Show to and Don’t show to dropdowns to to specify which lists or segments see the coupon. Leave blank to show to everyone.
- Click Create.
Your static coupon now appears in Customer Hub for eligible customers, under the Available coupons section.
Disable or hide all coupons in Customer HubDisable or hide all coupons in Customer Hub
Tip: to prevent any coupons from showing in Customer Hub, disable unique coupons and either deactivate or delete any static coupons you've added.
To hide all coupons in Customer Hub:
- Go to the Customer Hub tab in Klaviyo.
- Click Settings.
- Select Coupons.
- Set the Show unique coupons switch to Off (grey).
- For static coupons either:
- Set the toggle next to each coupon to Off (grey).
- Delete each static coupon by clicking the three dots menu next to it and selecting Delete coupon.
- Set the toggle next to each coupon to Off (grey).
No coupons will be visible to any shoppers in Customer Hub once all coupons are disabled or removed.
Next stepsNext steps
You can track how many customers are using these coupons via the Coupon applied event on the Service interactions chart. Learn more about the Customer Hub metric dashboard.
Additional resources