You will learn
Understand how available coupons are determined and displayed to shoppers in Customer Hub. Customer Hub displays available coupons to help shoppers easily store, access, and use their coupons.
Customer Hub is a part of Klaviyo Service and access to the beta is being rolled out gradually. If you do not have access to the Customer Hub tab in Klaviyo’s main navigation yet, join the Customer Hub beta. Note that you must be on a paid Klaviyo email plan to be approved. Participation in this beta is only currently available in English for those who operate a Shopify Online Store.
While this product remains in beta, functionality is not complete, and will be subject to change frequently throughout the beta period. By enabling Customer Hub through the onboarding workflow, you agree to the beta terms and conditions. While this feature is free during the beta period, it will be sold separately upon launch to general availability.
For feedback about Customer Hub functionality, email customerhub@klaviyo.com.
Before you begin
This guide explains how coupons display in the Customer Hub drawer on your site. Before proceeding, ensure that the Customer Hub feature is enabled.
Learn more about Customer Hub.
About available couponsAbout available coupons
By default, Customer Hub has a dynamic Available coupons section which shows the number of coupons currently active and available to each shopper. Note that available coupons will always display in Customer Hub; this feature cannot be disabled.
How does Klaviyo determine available coupons?
Available coupons are determined by the Coupon Assigned event, which Klaviyo tracks when a shopper receives a unique coupon via email, a sign-up form, etc. Coupon Assigned metrics record on the shopper’s Klaviyo profile, and log important coupon details, including the Coupon ID, Coupon Key, Coupon Expiration Date, and Unique Code (if applicable).
When a shopper signs into their account on your site, Klaviyo checks their profile for any Coupon Assigned events and the coupons associated with them. Any active coupons (i.e., those that have not yet expired) are retrieved to display in the Available Coupons section of Customer Hub.
Note that Klaviyo will only display coupons in Customer Hub that are active, unique Shopify coupons, and created in Klaviyo. Static coupons will not be shown at this time. Learn more about creating unique Shopify coupons in Klaviyo.
How do available coupons appear in Customer HubHow do available coupons appear in Customer Hub
The "Available coupons" section displays in the "For you" tab within Customer Hub, and provides shoppers with a clickable preview of the number of coupons they can use. Shoppers can see a full list of all their available coupons by clicking on the preview.
This list view will show details about each coupon, including:
- Coupon description
- Coupon code
- Expiration date
- Eligibility details (if applicable)
Customers can apply a coupon to their cart by clicking "Add Coupon," which then changes to "Applied."
Note that Klaviyo doesn't track coupon redemption. If a customer applies a coupon but doesn't use it, the coupon will reappear the next time they view their available coupons..
Additionally, a "Recently used" section is located below the active coupons. This section displays the coupons that a shopper has recently applied, along with the date they were used for easy coupon management.
Next stepsNext steps
When a customer applies a coupon from Customer Hub, this action will be tracked on the Customer Hub dashboard, and the applicable revenue will be attributed to the Revenue generated by Customer Hub amount.
Additional resources