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Learn more about what specific metrics in Klaviyo are associated with your customers' interactions with your emails. Understanding the metrics in your account is crucial to gaining insight into how your marketing initiatives are performing.
Learn about the push notification metrics that are tracked in Klaviyo. These metrics help you understand how your customers are engaging with this channel.
Learn how to access and use your Klaviyo metrics (i.e., events) to better understand your account health and what channels or profiles are creating this data. You can then use this data to create targeted flows and segments. You can also use metrics for light analysis to understand how your data evolves over time.
Learn about the different ways that Klaviyo can support onsite tracking on your ecommerce site. There are 2 key types of onsite tracking:
Learn how to create a custom Viewed Page metric and understand when your customers visit non-product pages on your site.
Learn how to use the mapped metrics tool to ensure that Klaviyo generated predictive models and default reports use the right reference metrics, aligned to your specific account’s data structure and reporting needs.This is especially important if you are using a custom integration. Mapped metrics provides the ability to match the correct integration or source-specific metric (e.g., Placed Order, Refunded Order, Ordered Product, etc.) to a set of semantic references predefined by Klaviyo (e.g., revenue, orders placed, canceled sales, etc.)
Learn how to create custom metrics to more accurately track the impact of your marketing and how customers drive conversions. By default Klaviyo provides many metrics (e.g., Placed Order) to track your business’s success. However, if you have a custom setup or a different business use case, these default metrics may not work for you. For example, your Placed Orders events include recurring subscriptions, and you’d like to review only orders placed through your ecommerce website. The guide below walks you through how to set up these custom metrics for your needs.
Learn how to add Klaviyo's onsite tracking snippets to your site using Google Tag Manager. Some site owners use Google Tag Manager as a single point to manage all third-party web snippets they need to add to their site. Klaviyo's onsite tracking falls into this category and can be added and managed through Google Tag Manager.
Learn how to view the raw event or profile activity data that Klaviyo receives from your integrations or API calls. This can be useful if you want to verify a profile's data along with a given event, or simply review this data to better understand what's being captured per metric.
Learn about the Subscribed to List metric, which appears on a customer’s profile whenever they subscribe to a list in Klaviyo. This includes:
Learn best practices for when to use and create custom metrics. By default, Klaviyo provides metrics that track your business’s performance and measure success (e.g., a Placed Order event). However, there may be instances where you need to create custom metrics to more accurately capture how your business runs. For example, your Placed Orders events include recurring subscriptions by default, and you’d like to review only orders placed through your ecommerce website. This article walks you through common use cases for creating different types of custom metrics.
Learn how to analyze revenue by source to better understand and use this data in your account. Revenue is one of the most important metrics to measure the success of a marketing campaign.
Placed Order tracking is included with ecommerce integrations and does not require any additional setup. Before consulting this guide, make sure you have properly set up, configured, and enabled your ecommerce integration.
Started Checkout tracking is included with many ecommerce integrations and does not require any additional setup. Before consulting this guide, make sure you have properly set up, configured, and enabled your ecommerce integration.
For some ecommerce platforms, Added to Cart events are tracked automatically. For other ecommerce platforms, a code snippet must be manually added to your site.
Learn how to troubleshoot issues with your Viewed Product tracking, which is used to track when visitors view products on your site. For some ecommerce platforms, Viewed Product is tracked automatically when you integrate with Klaviyo. For other ecommerce platforms, a snippet must be manually added to your product page template.