Push notification metrics reference

You will learn

Learn about the push notification metrics that are tracked in Klaviyo. These metrics help you understand how your customers are engaging with this channel.

Before you begin

For push notifications, opens are when someone taps the message. Click rate is not tracked for push notifications, and open rate is the main metric used to measure push notification engagement.

Tracked push notification metrics

Go to Analytics > Metrics and select a push notification metric. Select Activity feed to view its events.

Received Push
When Apple Push Notification Service (APNs) for iOS or Firebase Cloud Messaging (FCM) for Android accepts a push notification from a flow or campaign. This does not confirm that the notification reached the recipient’s device.

Opened Push
When a recipient taps on a push notification.

Bounced Push
When APNs or FCM reports an error while Klaviyo attempts to send a push notification. The event includes the error name and description, which can help you investigate issues such as an invalid or expired push token.

Silent push notifications use Received Silent Push and Bounced Silent Push instead of Received Push and Bounced Push. Silent push notifications run in the background without displaying a message, so they do not have opens.

Additional resources