Push notification metrics reference

You will learn

Learn about the push notification metrics that are tracked in Klaviyo. These metrics help you understand how your customers are engaging with this channel.

Before you begin

For push notifications, opens are when someone taps the message, which loads the app. Because of this, click rate is not tracked for push notifications, and open rate is the main metric used to measure push notification engagement.

Tracked push notification metrics

In your account Analytics > Metrics, you can see the events for your push notifications. Let’s dive into what each metric means.

Received push
When Klaviyo records that your recipient has received a push notification from a flow or campaign.

Opened push
When a recipient taps on a push notification and thus opens the app.

Bounced push
When a push notification is sent but not delivered to the recipient.

Additional resources