How to set up and edit your WhatsApp display name
You must have access to your Meta Business Manager and WhatsApp Business Account (WABA).
Set up and update your WhatsApp display name so customers see your business name instead of your phone number.
Following Meta’s guidelines helps you get approved faster and avoid rejections.
Display names are reviewed and approved by Meta.
Display names are managed in Meta, not in Klaviyo. Meta reviews and approves all display names.
Edit your display name in Meta
Follow these steps to update your display name.
- Open Meta Business Manager and select your business.
- Navigate to WhatsApp Manager.
- Go to Account tools > Phone numbers > Profile.
- Enter your new display name.
- Submit your name for review.
Meta typically reviews display names within a few days.
Display name guidelines
Follow Meta’s rules to improve approval success. For full details, please see Meta's support documentation.
What your display name must include
Your display name must:
- Represent your business, product, service, or department
- Match your external branding
- Clearly relate to your legal business name
- Contain at least 3 characters
- Follow WhatsApp Commerce and Business policies
What your display name cannot include
Your display name must not:
- Use all caps unless it matches your branding
- Include emojis or special symbols
- Contain unnecessary extra words
- Be formatted as a URL
- Include “Official” or “Verified”
- Reference Meta product names
- Be a generic term or location alone
Display name examples
Submitted name | Result | Reason |
|---|---|---|
Fresh Produce Cold Pressed Juices | Accepted | Matches website branding |
FP Cold Pressed Juices | Rejected | Abbreviation not consistent |
Fresh Produce Mexico | Accepted | Country qualifier allowed |
Fresh Produce Official Account | Rejected | Implies endorsement |
FreshProduce.com | Rejected | URL format not allowed |
KT | Rejected | Too short |
What happens after you submit
After submission, Meta reviews your display name and assigns a status:
- Approved
- Rejected
- Under review
Your display name becomes visible when:
- Your Meta Business Portfolio is verified, or
- You reach at least 2,000 daily business-initiated conversations
Troubleshooting
My display name was rejected
Common reasons:
- Does not match website branding
- Language mismatch
- Formatting issues
To fix this:
- Match your display name to your website.
- Update your site if needed.
- Resubmit in Meta.
My display name is approved, but customers still see my phone number
Your account has not met visibility requirements.
You need:
- A verified Meta Business Portfolio, or
- At least 2,000 daily business-initiated conversations
I want the blue checkmark (Official Business Account)
Your display name must be approved first.
Fix any issues, then apply in WhatsApp Manager.
Next steps
After updating your display name:
- Review how display names work.
- Verify your Meta Business Portfolio.
- Increase messaging activity to meet visibility requirements.