How to set up and edit your WhatsApp display name

Set up and update your WhatsApp display name so customers see your business name instead of your phone number.

Following Meta’s guidelines helps you avoid rejections.

Set up your display name

Choose your initial display name when you connect your WhatsApp Business account to Klaviyo. Use a name that follows the guidelines below. Each phone number has its own display name.

Edit your display name in Klaviyo

If your phone number has an Official Business Account, contact Meta support to change its display name.

To change your display name in Klaviyo:

1. Select your account name in the lower left.
2. Navigate to Settings > WhatsApp.
3. On the Sender information tab, find the WhatsApp Phone Number section.
4. Open the profile for the phone number you want to update using the control shown:
   • Select Edit username from its 3-dot menu.
   • If the menu shows View phone details for the default number or View phone profile for another number, select that option.

5. In the right panel, find the Display name field.
6. Edit the display name, then click Save.

Display name guidelines

Follow Meta’s rules to improve approval success. For full details, please see Meta's support documentation.

What your display name must include

Your display name must:

• Represent your business, product, service, or department
• Match your external branding
• Clearly relate to your legal business name
• Contain at least 3 characters
• Follow WhatsApp Commerce and Business policies

What your display name cannot include

Your display name must not:

• Use all caps unless it matches your branding
• Include emojis or special symbols
• Include advertising or promotional language
• Be formatted as a website or email address
• Include “Official” or “Verified”
• Reference Meta product names
• Be a generic term or location alone

Display name examples

What happens after you submit

After submission, check the status in your phone number’s profile. Meta controls the review, and statuses include:

• Approved
• Rejected
• Under review

After Meta approves your display name, your account must also meet a visibility requirement:

• Your Meta Business Portfolio is verified, or
• Your business reaches a messaging limit of at least 2,000 unique customers in a 24-hour period

This is your messaging capacity, not a requirement to send 2,000 messages every day. See Meta’s display name eligibility requirements for the available ways to qualify.

Troubleshooting

My display name was rejected

Common reasons:

• Does not match website branding
• Language mismatch
• Formatting issues

To fix this:

1. Match your display name to your website.
2. Update your site if needed.
3. Resubmit the corrected name using the steps above in Klaviyo, or follow Meta’s change instructions.

My display name is approved, but customers still see my phone number

Check that your account meets Meta’s visibility requirements.

You need:

• A verified Meta Business Portfolio, or
• A messaging limit of at least 2,000 unique customers in a 24-hour period

I cannot submit another display name change

Meta allows up to 10 display name changes in a 30-day period. If you reach this limit, wait until the next 30-day period before trying again. If a review is already in progress, wait for it to finish before submitting another name.

I want the blue checkmark (Official Business Account)

Your display name must be approved first.

Fix any display name issues, then review Meta’s Official Business Account requirements and application instructions before applying in WhatsApp Manager.

Next steps

After updating your display name:

1. Review how display names work.
2. Verify your Meta Business Portfolio.
3. Check your messaging limit and Meta’s display name eligibility requirements.