Verify your Meta Business Portfolio for WhatsApp

We strongly recommend completing Meta Business verification as a best practice when setting up WhatsApp Business.

While verification is not always required for approval, businesses that are verified typically see smoother and more successful approval outcomes.

If your account status is delayed or remains in Pending, completing verification can also help move the process forward.

When Verify business is available in your WhatsApp settings, you can submit your business documents for verification directly in Klaviyo instead of going through Meta on your own.

Choose how to verify

Before you begin

For the verification process, you’ll need to gather certain business documentation that:

• Includes the legal name of your business.
  • Additionally, if your business isn’t already listed in Meta, this documentation must include the business address or phone number.
• Is officially issued and not expired.
• Is in one of Meta’s supported languages. If it is not, provide an English translation with an official stamp from a translating agency. See Meta’s document and language requirements.
• Is a PDF, JPEG, JPG, or PNG file no larger than 5 MB when uploading in Klaviyo.

Cover personal information that Meta does not need to verify your business, such as a Social Security number or its local equivalent, before uploading documents.

Verify your business in Klaviyo

1. In Klaviyo, go to Settings > WhatsApp > Sender information. You can also start from the WhatsApp setup guide.
2. Review the verification banner in the WhatsApp Account section.
3. Click Verify business.

4. Check that your supporting documents match your business details in Meta.

5. Under Upload documents, upload 1–3 supporting documents.

6. Click Verify.

After a successful submission, the dialog closes and Klaviyo confirms that your request was submitted. If the dialog stays open with an error, follow the error message and try again.

While Meta reviews your documents, the banner says Your portfolio verification is pending. You can keep setting up WhatsApp in the meantime. If Meta rejects the submission and attempts remain, the banner says Your portfolio verification failed. Once your portfolio is verified, the verification banner disappears and no further verification action is needed.

Note: Verification isn’t instant. Most decisions arrive within a few minutes, but can take 1–2 business days. Timing can vary based on Meta’s review.

What to do if your verification is rejected

In Klaviyo, review any reasons Meta provided in the verification banner. When attempts remain, the banner also shows how many you have left. Check that your documents are:

• An accepted type and in a supported language.
• Complete: they show the business name or address you're verifying, and the information matches what you submitted.
• Readable.
• Not expired.

If you have attempts remaining, correct the issues and click Verify business to upload your documents again. You can submit up to 3 times in Klaviyo. After your third unsuccessful attempt, you’ll be directed to complete verification directly with Meta (see below).

Verify directly with Meta

You can also verify your Meta Business Portfolio directly with Meta, which is the path to use if you’ve used all your submissions in Klaviyo. Follow Meta’s business verification instructions for the current process. Meta may take up to 14 business days to review your submission. Klaviyo can’t influence Meta’s review timeline.

1. Log in to your Meta Business Portfolio.
2. Navigate to Business Settings > Security Center.
   

3. Under Business Verification, click Start verification.

4. In the resulting modal, select Get started.

5. Choose the country for your company, then click Next.

• If your company operates in multiple countries, please choose the one where your business is headquartered.
  

6. Choose the type of business:

• Corporation.
• Sole proprietorship.
• Partnership.
• Private company.
• Institution.

7. Add the following details about your business:

• Business tax ID or registration number.
• Legal name.
• Address.
• Phone number.
• Website.
  

8. Select Next.

9. Choose a contact method to ensure that you actually are the person requesting the verification:

• Email.
• Phone call.
• Text (SMS) message.
• Domain verification.
• If you choose domain verification, follow the domain verification instructions linked in Meta’s business verification guide to confirm ownership of your website, instead of the email or phone confirmation steps below.

10. Click Next.

11. Import any supporting documents (e.g., certificate of incorporation, utility bills, business bank account statement, etc.) to corroborate your:

• Business name.
• If needed, business address or phone number.

12. If you chose email, phone call, or text message, enter the email address or phone number for that confirmation method.

13. For email, phone call, or text message, wait for the confirmation code, then enter it.

• If the code is incorrect, click back and try again. If the problem persists, check that you have service or try another confirmation method.

14. Click Done.

Meta may take up to 14 business days to verify your account. Klaviyo cannot influence Meta’s verification decision or review timeline.

Meta will notify you when the review is complete. In the meantime, check your verification status in Security Center in Meta Business Suite.

What to do if Meta rejected the verification

Meta allows any Meta Business Portfolio to apply for verification up to 3 times.

If rejected, review the reason and check whether you can appeal. See Meta’s guidance for rejected verification submissions.

1. Log in to your Meta Business Portfolio.
2. Navigate to the Security Center tab.
   

3. Under Verification for [Your Company Name], click the Learn More button.
4. Review the reason for the rejection.

In most cases, it’s due to an issue with your uploaded documents. Check that the documents are:

• An accepted type and in the right language (see the dropdowns in the Before you begin section above).
• Complete; that is:
  • The document contains the information you’re trying to verify (e.g., they show the business name or address).
  • The information in the document matches what you submitted.
  • Your website shows your company logo, loads correctly, and uses HTTPS.
• Readable.
• Not expired.

Additionally, make sure you submit all the documents that Meta requires. Sometimes, Meta will ask you to submit additional documents within a certain time frame.

Next steps

Import WhatsApp subscribers

Collect consent for WhatsApp