How to connect your WhatsApp Business account to Klaviyo

Get started with connecting your WhatsApp Business account to Klaviyo. You can automatically reach out to customers via WhatsApp at key points in their customer journey.

This feature is in limited availability. Stay tuned! 

Before you begin

Before starting, please make sure you:

• Prepare your company information, including:
  • Legal business name and address.
  • Legal business website. The URL must include your business domain.
  • Desired display name in WhatsApp.
• Have your credentials to Facebook and a Meta Business account.
  • Please note that Meta may take up to several hours to verify new accounts.
• Consider the phone number to use for WhatsApp (e.g., main business or support phone number)
  • This cannot be your SMS sending number.

Find WhatsApp in Klaviyo

1. Click your account name in the lower left corner.
2. Select Settings > WhatsApp.
3. Click Connect to WhatsApp to get started.
4. Review the permissions.
   
5. When ready, click Get started.

Log in to your Facebook account

To use or connect WhatsApp, you must have a Facebook account.

Once you set up your Facebook account, you must wait 1 hour before continuing.

1. Enter your Facebook username or email as well as your password.
2. Choose to Continue as [Your Facebook account].
   • If the name of the account isn’t correct, click Cancel and try again.

If you have trouble logging in to your account, see Facebook’s login and password assistance guides.

Select your Meta and WhatsApp business accounts

The next steps require that you have both a:

• Meta Business account
• WhatsApp Business profile

If you haven’t yet set these up, we’ll walk you through it.

1. Open the Business portfolio dropdown and either:
   • Choose an existing Meta Business Account and review the pre-filled information for accuracy.
   • Click Create a business account and enter the following information:
     • Company name.
     • Professional email address (used to verify the account).
     • Business website or profile page
     • Country
     • Address (optional)
       
2. Click Next.
3. Choose or create your WhatsApp profile.
   • To create a new profile, enter your:
     • WhatsApp Business account name.
     • WhatsApp Business profile screen name (aka the display name).
       • Make sure this display name follows Meta’s guidelines.
     • Category (aka your industry).
     • Optional: add other information by clicking Show more options
       • Time zone.
       • Company description (optional).
       • Website.
         

Choose a phone number for WhatsApp

1. Enter the phone number for your WhatsApp account by either:

   • Using your business or support phone number

     You can use an existing number, such as your main company or support phone number, for WhatsApp. Alternatively, you can set up a Google Voice number for WhatsApp.

     • You cannot use your SMS phone number from Klaviyo.

   • Getting a free number from Meta

     You can request a free phone number from Meta. To get approved, Meta must review your business and display name. This may take up to 5 business days.

   • Migrating a number already on WhatsApp

     If you have a phone number registered with WhatsApp Messenger or WhatsApp Business App, you can migrate this phone number.

   • Migrating a number from another Solution Partner

     You can migrate your business phone numbers from another Solution Partner by migrating it from an existing WhatsApp Business Account to the one you plan to use with Klaviyo. When you do this, you retain your display names, quality ratings, template messaging limits, Official Business Account statuses, and approved templates.
     

2. Pick how you want to verify this number (either text message or phone call).
   • If using a Google Voice number, choose to verify by a phone call.
3. Click Next.
4. Enter the 6-digit code to verify your phone number.

Next steps

Congratulations! Your WhatsApp Business account is now connected to Klaviyo.

Learn about verifying your WhatsApp account or see how to collect consent for WhatsApp.