How profiles are added to and removed from lists

You will learn

Learn the various ways profiles in Klaviyo are added to or removed from lists. In most cases, a profile is added to a list when they subscribe and removed when they unsubscribe from that list. There are also a few ways to add and remove profiles from lists manually or through an integration, as outlined below. 

How profiles are added to lists

A profile will be added to a list if they: 

• Subscribe through a Klaviyo sign-up form or subscribe page
  • Exception: transactional-only SMS subscribers are not added to lists. 
• Are added through a third-party integration or Klaviyo’s APIs 
• Are added via Quick Add 
• Are included in a CSV upload
• Are added when a Klaviyo user clicks Add to list from the profile's Lists and segments tab

A single profile can be added to an unlimited number of lists. If a profile subscribes repeatedly to the same list (e.g., by filling out a sign-up form multiple times), they remain a member of the list, but no duplicate profile is be created. 

Ready to import subscribers to your own lists? Learn how to add a single subscriber or upload a list of subscribers. 

How profiles are removed from lists

A profile will be removed from a list if they: 

• Unsubscribe from that list
• Are suppressed and a user removes suppressed profiles from the list 
• Are removed by a user who clicks Remove next to the list name in their profile
• Are deleted from Klaviyo (e.g., manually deleted by a user) 
• Are removed from the list via a third-party integration or API 

If a profile is suppressed from a marketing channel (e.g., email or SMS), they may still be a part of a list depending on how they became suppressed. All suppressed contacts will be skipped when you send them a message, to avoid damaging your sender reputation.

Additional resources

• Understanding who is in your account
• Understanding the difference between segments and lists 
• How to create and add contacts to a new list