Difference between single message and omnichannel campaigns

Learn about the differences between single channel and omnichannel campaigns, how to determine which to use, and how to select the option in Klaviyo.

Differences between single channel and omnichannel

There are a few key differences between single channel campaigns and omnichannel campaigns.

Determine if you want to use single channel vs. omnichannel

There are multiple factors to consider when determining if a single channel or omnichannel campaign is best for you.

You should use a single channel campaign if you:

• Are new to sending campaigns and want to start off with a simple experience.
• Currently have a small audience that you want to all receive the same message for a single event or promotion.

You should use an omnichannel campaign if you:

• Have multi-day marketing events that involve more than 1 audience such as VIP customers, standard customers, churn risks, etc.
• Want to use multiple channels simultaneously to reach your customers such as email, SMS, and push notifications.

Select your campaign

To create a campaign:

1. Navigate to the Campaigns tab.
2. Click Create campaign.
3. Name your campaign. This can be changed later.
4. Select either Omnichannel or select Single channel and choose a channel.
   
5. Click Continue.

Additional resources

• Learn more about creating a campaign for a specific channel:
  • Email
  • SMS
  • Push
• Learn more about getting started with omnichannel campaigns.