You will learn
Learn how to use Klaviyo to send push notification campaigns via your iOS or Android app.
Just like in SMS and emails, you can use emojis, variables, and template tags to personalize push messages.
Before you beginBefore you begin
Before you can send push notifications, note that:
- You have to set up push notifications in your Klaviyo account.
- Only app users that consent to notifications will receive push notifications from you. When an app user opts in to receive notifications, they will be assigned a push token that allows you to target them with notifications through both campaigns and flows in Klaviyo.
Push notifications use the same conversion window as your emails.
Common use cases
Push notifications via campaigns are frequently used for the following reasons:
- Sales and discounts
- Product releases
- Time-sensitive offers (e.g., limited-time items, flash sales)
- App-only offers (e.g., buy in-app, pickup in store)
- Highly segmented campaigns based on browsing behavior
- Local popup shops and events
- In-app minigames
Want to request a feature for Klaviyo push notifications? Fill out this Google form to tell us about it!
Send push notifications in campaigns
- Navigate to Campaigns.
- Click Create Campaign > Push Notification.
- Name the campaign and choose the list(s) or segment(s) to send to.
Note: only subscribers who have downloaded your iOS or Android app and enabled push notifications will receive the message, not every person in a list or segment. - Configure the following:
-
Message
The text that appears on the device's lock screen or notification center.
The character limit for push notifications is 178 characters. -
Sound
Choose if you would like subscribers to hear a sound when they receive the push notification. -
App badge
Decide if you want to include a badge that shows recipients that they have a new app notification. (Note that your app must handle clearing the badge value after a user opens the app.) -
Open action
Choose whether you want subscribers to go to your app's home page (Open app) or to a specific page (Deep link).
Push notifications only support unique coupons in the Title and Body fields. However, the iOS/Android link field supports static coupons.
Once you've crafted your message, you can either schedule your push notification or send it immediately.
Additional resources