Push notification campaigns

Learn how to create and send a Push campaign in multiple languages, depending on the language preferences of your audience. Klaviyo can translate a campaign’s content to 60+ languages.

Universal links (for iOS) and App Links (for Android) direct your customers to content within your mobile app or, if the app isn't installed, to the same content on your website. Using these links in email and text messages allows you to use consistent URLs across all your marketing channels while creating a seamless experience for your customer, no matter their device. It's similar to traditional deep linking, but with additional functionality.

Learn about in-app forms and how you can use them to share important messaging with your mobile app users.

Learn how to show a form to users directly in your mobile app. You can use these forms to share information about new or back-in-stock products, sales, app updates, and more.

The glossary below defines common terms and acronyms for push notification marketing.

Get familiar with mobile push notifications, including what they are, what they look like, and what information you need to start sending.

Learn how to set up push notifications in your Klaviyo account. After you've completed the steps in this article you'll be able to send push notifications in your flows and campaigns.

Learn how to set up push notifications for Android in your Klaviyo account. After you've completed the steps in this article you'll be able to send push notifications in your flows and campaigns.

Learn about using Klaviyo’s React Native SDK to send mobile push notifications.

Learn how to set up your Google service account and enable Firebase Cloud Messaging so you can send Klaviyo push notifications to Android devices.

Learn 5 best practices for push notifications in order to get the most out of this marketing channel. We give tips for growing your list and crafting your push content.

Learn about the push notifications settings page, where you can set up push notifications for your mobile app and adjust the Smart Sending window.

Learn how to use Klaviyo to send push notification campaigns via your iOS or Android app.

Learn what silent push notifications are and how to use them in your campaigns and flows, along with specific use cases.

Learn about push notification consent and best practices for compliance. These guidelines can help you be compliant in your consent collection practices and maintain a positive relationship with your customers.

Learn about rich push notifications in Klaviyo. Rich push notifications are available for both campaigns and flows.

Learn how to add a dynamic image to a push notification.

Learn how to use deep linking in Klaviyo push notifications so that you can direct customers to a specific in-app screen. Deep links make it easy for your profiles to access the content they want with a simple tap.

Learn about push notification delivery, including how it is delivered and why it might fail.

Learn how to improve your push notifications open rates and encourage your subscribers to click into your notifications. Push notifications can be a strategic way to get in front of your customers on their mobile devices, but misusing them can lead to decreasing open rates and a potentially negative perception of your brand.The following guide walks through strategies and best practices to ensure you are delivering your subscribers timely, personalized, and relevant push notifications.

Learn what key-value pairs are and how to use them with both standard and silent push notifications. Key-value pairs are custom data included with push notifications that allow you to trigger app behaviors, tag messages, customize notifications, and more.

Learn about the key performance indicators (KPIs) for mobile push, including how they’re defined, what they indicate, and what to do to improve them.

Learn how to send a preview of your push notifications to a device. By sending a preview, you can make sure your push notification looks exactly as you expect before your customers ever see it.

Learn how to use SMS, email, and push notifications together, including what makes each channel unique, what to send first, and more.

Learn the answers to common questions surrounding push notification delivery.

Learn the answers to common questions surrounding push profiles and tokens.