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Learn about exit criteria in omnichannel campaigns, including what they are and how they automatically remove customers from campaigns after they convert.
Learn about the differences between single channel and omnichannel campaigns, how to determine which to use, and how to select the option in Klaviyo.
Learn how to create and send an omnichannel campaign, which is a campaign that contains multiple messages across one or more channels.
Learn how to use Klaviyo’s campaign planner to create a personalized campaign plan. The campaign planner will populate your campaign calendar with placeholders after you provide information about your brand.
Learn what sending options are available for campaigns and how you can use them. When you schedule or send a campaign, you can choose things like your send time, send strategy, timezone, and other details.
Learn how to create a new segment while creating a campaign. Use AI with natural language inputs to generate a segment that you can edit without leaving the campaign wizard.
Learn how to create a campaign using the campaigns library which will set up a segment of profiles as your audience as well as message content based on your marketing goal. The library is available for both email and SMS campaigns.
Learn how to adjust the account-level settings for when campaigns determine recipients. There are 2 options for when a campaign determines recipients:
Learn about Klaviyo’s calendar view for your campaigns, including filtering options and how to schedule email, SMS, and push notification campaigns from within the calendar.
Learn about your options when viewing, filtering, and sorting your campaigns. Klaviyo offers several display options for your campaigns, making it easy to understand your sending cadence and find campaigns that meet certain criteria.
See how to send to multiple lists or segments. This allows you to hone the sending pool of your campaign by including recipients from specific lists while excluding recipients from others. For instance, you could:
Learn how to edit or reschedule a scheduled campaign. You can edit both scheduled and draft campaigns.
Learn how to cancel a campaign that has been scheduled or partially sent. Campaigns that have already been fully sent cannot be cancelled. If you don't see the option to cancel a campaign by following the steps below, then sending is already complete and it can no longer be cancelled.
Learn about the actions available for your campaigns before, during, and after sending. Note that, depending on the status of your campaign, some options may not be available. For example, a sent campaign cannot be edited. However, you can edit a draft campaign, or a scheduled campaign that has been paused.
Learn about the options available in your campaign calendar, including how to view, filter, and preview your campaigns.
Learn how to tell whether or not an A/B test is considered statically significant or not. For instance, if a campaign variation A has an open rate of 15% and variation B has an open rate of 14%, how do you know for sure if variation A or B performed better?
Learn best practices for using Klaviyo's A/B testing features to help optimize your communication with customers.
Learn how to skip recent purchasers from promotional campaign messages. Excluding these customers from certain messaging means they won’t be inundated with emails or texts after they’ve already converted, or be confused by a promotional offering they’ve already used.
Learn how to exclude certain groups (i.e., lists or segments) when sending campaigns.
Learn how you can use tags to organize your campaigns by type, location, and more. Tagging can help you sort and search through your campaigns more easily, allowing to get a high-level look at a certain group's performance. This can be especially important for larger businesses where multiple people are creating campaigns.