You will learn

Learn about your options when viewing, filtering, and sorting your campaigns. Klaviyo offers several display options for your campaigns, making it easy to understand your sending cadence and find campaigns that meet certain criteria.

View your campaigns

There are 2 ways to view your campaigns which can be toggled in the campaigns tab:

  • List view
  • Calendar view

Use either view to see your past and upcoming campaigns, along with summary details like the campaign’s open and click rate. Open rate is not tracked in Klaviyo for SMS, so you will always see a dash in place of a percentage for that channel. For push notifications, you’ll see the open rate, but there will be a dash for the click rate.

List view

  1. Navigate to your Campaigns tab using the navigation sidebar.
The Campaigns tab in Klaviyo
The Campaigns tab in Klaviyo
  1. View your campaigns and the summary details, or hover over a campaign’s name for a more detailed view.
Campaigns dashboard with filters and email campaign list showing draft status, dates, and other information.
Campaigns dashboard with filters and email campaign list showing draft status, dates, and other information.

To change which columns are visible in the list view:

  1. Click the column filter icon on the far left of the filter bar.
  2. Toggle the visibility of each column. All columns will be on by default.
Column customization panel with toggles for Last updated, Message type, Status, Open rate, Click rate, and Conversion metric
Column customization panel with toggles for Last updated, Message type, Status, Open rate, Click rate, and Conversion metric

Calendar view

  1. Navigate to your Campaigns tab.
  2. Click the calendar icon in the top right.
Toggle switch interface showing the calendar view option selected
Toggle switch interface showing the calendar view option selected
  1. Click any campaign name to view a summary of the campaign’s details, including open and click rates if available.
Calendar view of campaigns for December 2024 showing example SMS campaigns scheduled on various dates
Calendar view of campaigns for December 2024 showing example SMS campaigns scheduled on various dates

Filter your campaigns

There are several options for filtering campaigns:

  • Search bar
  • Date range
  • Audience
  • Channels
  • Status
  • Tags
  • A/B test
  • Archive
  • Conversion metric
Campaign filter bar with date range, audience, channels, status, tags, A/B test, archived, and placed order options
Campaign filter bar with date range, audience, channels, status, tags, A/B test, archived, and placed order options

Search bar

Use the search bar in the top left-hand side of your screen to search for a specific campaign name in list view. Search is not available in the calendar view.

For instance, if you are looking for a campaign called “Summer Launch 2025,” you can type in any part of this title to find the campaign(s) with that word in the name.

Search campaigns input field
Search campaigns input field

Date range

Select a date range to filter for campaigns that were sent within a specific time period. Scheduled and draft campaigns are always displayed, regardless of date.

Choose between one of the following:

  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Year-to-date
  • Last year
  • All time
  • Custom range

To define a custom range, do either of the following:

  • Type a start date and end date in the field below the custom range option.
  • Click a start date and end date in the calendar on the right.
Date range selector showing preset options like Last 7 days, Last 30 days, and others with December 2024 calendar
Date range selector showing preset options like Last 7 days, Last 30 days, and others with December 2024 calendar

Audience

Use the list filter to view only campaigns sent to a certain list or segment. If you choose multiple lists or segments, you’ll see any campaign sent to one or more of the selected lists/segments.

Audience filter dropdown showing example list options in an account
Audience filter dropdown showing example list options in an account

Channels

There are 3 types of campaigns available in Klaviyo:

  • Email
  • SMS
  • Push
Channels filter dropdown with Email, SMS, and Push notification options
Channels filter dropdown with Email, SMS, and Push notification options

Email is enabled for your account by default, but SMS and push must be activated in order to appear as selectable options for campaigns.

Learn How to set up SMS in Klaviyo.

For push, there are 3 options:

Status

Filter your campaigns based on their sending status:

  • Sent
  • Scheduled
  • Draft
  • Cancelled
Campaign list filtered to show sent email campaigns with green sent status indicators
Campaign list filtered to show sent email campaigns with green sent status indicators

Easily see the campaigns that subscribers have already received so you can review results, or filter for draft campaigns so you know what work still needs to be completed.

Tags

Choose from custom tags you can create to organize your campaigns. Learn about tags in Klaviyo.

Tags filter dropdown showing an account's tagging options: important, promotion, simple, test
Tags filter dropdown showing an account's tagging options: important, promotion, simple, test

A/B test

View only campaigns that have an A/B test set up.

A/B test filtered campaigns showing email campaigns with A/B designation and draft status
A/B test filtered campaigns showing email campaigns with A/B designation and draft status

Archive

View campaigns that have been archived.

Campaign list with placed order filter showing metrics like open rate (100.00%) and click rate (0.00%)
Campaign list with placed order filter showing metrics like open rate (100.00%) and click rate (0.00%)

Conversion metric

Change the conversion metric displayed in the last column of the list view. Available metrics depend on your installed integrations.

If you change the conversion metric, it will change for all users of your account.

Placed Order filter options including Checkout Started, Fulfilled Order, Ordered Product, and Active on Site
Placed Order filter options including Checkout Started, Fulfilled Order, Ordered Product, and Active on Site

Additional resources

  • How to use tags to organize campaigns

    Learn how you can use tags to organize your campaigns by type, location, and more. Tagging can help you sort and search through your campaigns more easily, allowing to get a high-level look at a certain group's performance. This can be especially important for larger businesses where multiple people are creating campaigns.

  • Understanding available campaign analytics

    Learn how to use Klaviyo's campaign reporting to gather insights on how your messages are performing and what happens after someone opens or clicks. Use these campaign analytics to dig deeper into website activity, checkouts started, and revenue that is directly attributabed to each message.

Was this article helpful?
Use this form only for article feedback. Learn how to contact support.

Explore more from Klaviyo

Community
Connect with peers, partners, and Klaviyo experts to find inspiration, share insights, and get answers to all of your questions.
Partners
Hire a Klaviyo-certified expert to help you with a specific task, or for ongoing marketing management.
Support

Access support through your account.

Email support (free trial and paid accounts) Available 24/7

Chat/virtual assistance
Availability varies by location and plan type