You will learn

Learn about your options when viewing, filtering, and sorting your campaigns. Klaviyo offers several display options for your campaigns, making it easy to understand your sending cadence and find campaigns that meet certain criteria.

View your campaigns

There are 2 ways to view your campaigns which can be toggled in the campaigns tab:

  • List view
  • Calendar view

Use either view to see your past and upcoming campaigns. In list view, you can also review summary details like the campaign’s open and click rate. Open rate is not tracked in Klaviyo for SMS messages, so you’ll see a dash for that metric. For push notifications, you’ll see the open rate, but there will be a dash for the click rate.

List view

  1. Navigate to Campaigns using the navigation sidebar, then select List at the top right.
The Campaigns tab in Klaviyo
The Campaigns tab in Klaviyo
  1. View your campaigns and summary details, or hover over a message name to preview its content and details.
Campaigns dashboard with filters and email campaign list showing draft status, dates, and other information.
Campaigns dashboard with filters and email campaign list showing draft status, dates, and other information.

To change which columns are visible in the list view:

  1. Click the List settings icon to the right of the filter bar.
  2. Under Customize columns, toggle the visibility of each column. All columns are on by default.
Column customization panel with toggles for Last updated, Message type, Status, Open rate, Click rate, and Conversion metric
Column customization panel with toggles for Last updated, Message type, Status, Open rate, Click rate, and Conversion metric

Sort your campaigns

  1. In List, click a column heading to sort by that column. You can sort by Campaign, Last updated, Type, Status, Send date, Open rate, Click rate, or the selected conversion metric.
  2. Click the same heading again to reverse the sort order.

Calendar view

  1. Navigate to your Campaigns tab.
  2. Select Calendar at the top right.
Toggle switch interface showing the calendar view option selected
Toggle switch interface showing the calendar view option selected
  1. Click a message in the calendar to preview its content and details, including its status, send date, and audience. Select List to compare open and click rates.
Calendar view of campaigns for December 2024 showing example SMS campaigns scheduled on various dates
Calendar view of campaigns for December 2024 showing example SMS campaigns scheduled on various dates

Filter your campaigns

There are several options for filtering campaigns:

  • Search bar
  • Date range
  • Audience
  • Channels
  • Status
  • Tags
  • A/B test
  • Personalization
  • Archived
  • Conversion metric
Campaign filter bar with date range, audience, channels, status, tags, A/B test, archived, and placed order options
Campaign filter bar with date range, audience, channels, status, tags, A/B test, archived, and placed order options

Search bar

Use Search campaigns above the list to search for a campaign or message name. Search is not available in calendar view.

For instance, if you are looking for a campaign called “Summer Launch 2025,” you can type in any part of this title to find the campaign(s) with that word in the name.

Search campaigns input field
Search campaigns input field

Date range

In list view, select a date range to narrow the campaigns shown. Upcoming draft and scheduled campaigns also appear when Always show upcoming campaigns is on, which is the default.

To show only the selected date range, open List settings and turn off Always show upcoming campaigns under Display preferences. Other active filters still apply.

Choose between one of the following:

  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Year-to-date
  • Last year
  • All time
  • Custom range

To define a custom range, select Custom range, then do either of the following:

  • Type a start date and end date in the field below the custom range option.
  • Click a start date and end date in the calendar on the right.

Click Apply to update the list with your selected preset or custom range.

Date range selector showing preset options like Last 7 days, Last 30 days, and others with December 2024 calendar
Date range selector showing preset options like Last 7 days, Last 30 days, and others with December 2024 calendar

Audience

Use Audience to view campaigns that include a certain list or segment. If you choose multiple lists or segments, you’ll see any campaign that includes one or more of them.

Audience filter dropdown showing example list options in an account
Audience filter dropdown showing example list options in an account

Channels

Use Channels to filter campaigns by:

  • Email
  • Text message
  • Push
  • WhatsApp
Channels filter dropdown with Email, SMS, and Push notification options
Channels filter dropdown with Email, SMS, and Push notification options

Email is enabled for your account by default. Set up SMS or push notifications before sending campaigns through those channels.

Learn How to set up SMS in Klaviyo.

For push setup instructions, see:

Status

Filter your campaigns based on their sending status:

  • Sent
  • Sending
  • Scheduled
  • Draft
  • Cancelled
Campaign list filtered to show sent email campaigns with green sent status indicators
Campaign list filtered to show sent email campaigns with green sent status indicators

Easily see the campaigns that subscribers have already received so you can review results, or filter for draft campaigns so you know what work still needs to be completed.

Tags

Choose from custom tags you can create to organize your campaigns. Learn about tags in Klaviyo.

Tags filter dropdown showing an account's tagging options: important, promotion, simple, test
Tags filter dropdown showing an account's tagging options: important, promotion, simple, test

A/B test

View only campaigns that have an A/B test set up.

A/B test filtered campaigns showing email campaigns with A/B designation and draft status
A/B test filtered campaigns showing email campaigns with A/B designation and draft status

Personalization

In list view, accounts with personalized send time campaigns or audience optimization results can use Personalization to find campaigns using those features. Select Personalized send time, Audience optimized, or both.

Archived

View campaigns that have been archived.

Campaign list with placed order filter showing metrics like open rate (100.00%) and click rate (0.00%)
Campaign list with placed order filter showing metrics like open rate (100.00%) and click rate (0.00%)

Conversion metric

Select a conversion metric, such as Placed Order, from the dropdown above the list to change the metric displayed in the last column. Available metrics depend on the integrations and metrics in your account.

Changing the conversion metric updates your personal preference. It does not change the metric selected by other users in your account.

Placed Order filter options including Checkout Started, Fulfilled Order, Ordered Product, and Active on Site
Placed Order filter options including Checkout Started, Fulfilled Order, Ordered Product, and Active on Site

Additional resources

  • How to use tags to organize campaigns

    Learn how you can use tags to organize your campaigns by type, location, and more. Tagging can help you sort and search through your campaigns more easily, allowing to get a high-level look at a certain group's performance. This can be especially important for larger businesses where multiple people are creating campaigns.

  • Understanding available campaign analytics

    Learn how to use Klaviyo's campaign reporting to gather insights on how your messages are performing and what happens after someone opens or clicks. Use these campaign analytics to dig deeper into website activity, checkouts started, and revenue that is directly attributabed to each message.

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