How to set up SMS in Klaviyo
Estimated 10 minute read
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Updated Oct 1, 2025, 6:57 PM EST
Only Owners, Admins, and Managers can set up SMS.
Learn how to enable SMS in Klaviyo. These steps apply if you have already set up email in your Klaviyo account. If you are going through the setup wizard for both email and SMS, the steps may be different.
You must turn on SMS and have a sending number before you can do any of the following:
- Import or collect SMS subscribers
- Send SMS or MMS messages
Note that not all industries are eligible for SMS.
Before you beginBefore you begin
Number typesNumber types
Depending on the country you’re sending to, you may have access to one or more different types of sending numbers.
Country | *Toll-free Number | *Branded SID | Long Code | Short Code | Short Code (Vanity) |
AT | ✖ | ✔ | ✔ | ✖ | ✖ |
AU | ✖ | ✔ |