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How to set up SMS in Klaviyo

Learn how to enable SMS in Klaviyo. These steps apply if you have already set up email in your Klaviyo account. If you are going through the setup wizard for both email and SMS, the steps may be different.

How to create a mobile terms of service in Klaviyo

Learn how to automatically generate your own mobile terms of service (TOS) in Klaviyo. In addition to generating a mobile TOS that you can customize to fit your needs, Klaviyo can also host the TOS for you, and you can add a link to your TOS anywhere (like forms where you collect SMS consent). Alternatively, you can copy the text in the TOS and paste into another page, like your existing TOS page.

SMS privacy policy best practices

Learn best practices for SMS compliance in your privacy policy. Note that unlike with terms of service, Klaviyo cannot host privacy policies.

How to set up your SMS disclosure language

Learn how to create SMS disclosure language on the account-level, making it easy to add to your sign-up forms and subscribe pages.

Understand Klaviyo's mobile credit system

Learn about Klaviyo’s billing system for text messages, such as why countries and channels have different credit values and what’s included in these credits.

How to create a branded shortened link for SMS

Learn how to add your brand name to shortened links in your Klaviyo SMS messages. Branding your shortened links makes them more personalized to your brand and credible, indicating to recipients that this link will take them to your website or page.

Migrating from another SMS provider to Klaviyo

Learn the steps for migrating from another SMS provider to Klaviyo.

How to tell subscribers about a change in phone number

Learn how to properly inform subscribers when you switch your phone number.

How to port a number into Klaviyo

Learn how to port an SMS sending number into Klaviyo.

How to upload a list of SMS contacts

Find out how to add and remove SMS transactional or marketing consent in Klaviyo. Importing your SMS subscribers is an essential part of migrating providers or simply consolidating your data.

How to indicate the country for an SMS import

Learn how to indicate the country in a CSV file with SMS profiles.

Accepted phone number formats for SMS in Klaviyo

Learn which phone number formats Klaviyo accepts when importing phone numbers for SMS marketing.

Understanding SMS sending numbers

Learn about the SMS sending numbers for every country that Klaviyo can send to, including what each number type can do.

US Short Code Annual Brand Vetting

US Short Code Brand Vetting is a mandatory compliance requirement established by the CTIA and enforced through the US Short Code Registry. The purpose of this annual verification is to ensure that each brand using a US short code is accurately identified, properly registered, and accountable for the messages they send to consumers. By confirming up-to-date business and contact information, carriers can maintain trust in high-volume messaging programs and reduce the risk of fraud, spam, and consumer harm.

Short code application reference

Learn about the short code application process, including what you need to apply, how long it takes, and more.

Understanding toll-free number verification

Learn about toll-free number verification, including what it means to be verified and how this works in Klaviyo.

How to request a long code in Klaviyo

Find out how to request or register a long code so that you can start sending SMS.

How to set up your branded sender ID

Learn about branded sender IDs in Klaviyo, including how to set them up, where they’re available, and more.

Understanding when to get a short code

Learn when to consider getting a short code, including why you might benefit and at what points a short code will be helpful.

Understanding toll-free number rejection

Learn why a toll-free number might have been rejected for verification, and what you may be able to do if this happens.

SMS glossary

The glossary below defines common terms and acronyms in the SMS industry.

Where is Klaviyo SMS available?

Learn about the major similarities and differences in countries where Klaviyo SMS is available.

Understanding your SMS settings

Learn about your SMS settings and how to edit them to fit your business needs.

Basics: SMS compliance

Get an overview of 7 important aspects of SMS compliance.

Basics: SMS best practices

Learn 9 SMS best practices to implement when you’re first getting started.

Understanding the difference between SMS and MMS

Learn how SMS and MMS messages are similar and different as well as when and where to use them.

Understanding the difference between email and SMS

Learn how email and SMS differ as as well as when to use each channel.

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