How to use tags to organize campaigns

You will learn

Learn how you can use tags to organize your campaigns by type, location, and more. Tagging can help you sort and search through your campaigns more easily, allowing you to get a high-level look at a certain group's performance. This can be especially important for larger businesses where multiple people are creating campaigns.

Add tags when creating a single-channel campaign

For an omnichannel campaign, add messages to the campaign first, then follow the steps to add tags to an existing campaign.

1. Go to Campaigns > Create campaign.
2. Name the campaign and select Single channel under Campaign type.
3. Review the Date and select the channel.
4. Open the Campaign tags dropdown.
5. Select an existing tag, or type a new tag name and select Create new tag: [tag name].

6. Select Continue to finish drafting your campaign.

Campaigns can have multiple tags, but only 1 tag from each exclusive tag group. You can still add tags from other groups.

Add tags to an existing campaign

1. Navigate to the Campaigns tab in Klaviyo.
2. Click the checkbox next to 1 or more campaigns in list view. For an omnichannel campaign, the tags apply to its existing messages.
3. Click Add tags.

4. Select an existing tag, or type a new tag name and select the Create new tag option.
5. Click Add Tags to save your changes.

Find campaigns by tag

On the Campaigns page, open the Tags filter and select a tag to find campaigns with that tag. Learn more about viewing, filtering, and sorting campaigns.

Additional resources