How to change when a campaign's recipients are determined
Only Owners, Admins, and Managers can adjust this setting for the account.
You will learn
Learn how to adjust the account-level settings for when campaigns determine recipients. There are 2 options for when a campaign determines recipients:
- Scheduled time (the default)
- Send time
Using Send time means that if your list or segments significantly grew since the time you created the campaign, you may use more credits (or sends) than estimated, be auto-upgraded, or need to upgrade your plan for the campaign to send to everyone.
How is scheduled time different from send time?
These 2 timing options affect who your campaigns send to.
Think of determining recipients as snapping a picture at a point in time.
If you choose Scheduled time, Klaviyo takes a picture of your lists or segments the moment you click Schedule. So if anyone has been added since that moment, they will not receive the campaign. On the bright side, this means that you won't send to more people (or use more credits) than you expected.
If you choose Send time, Klaviyo takes the picture right before the campaign sends out. This way, the campaign’s recipients will be up to date and match your list or segment. However, this may lead to using more sends or credits than you planned for.
Choosing Send time for SMS, please note that the send may use more credits than initially estimated. This is particularly true if you have a multi-national account, as subscribers in different countries may be added to the campaign, and credits vary by country.
Change when campaigns determine recipients
This setting is the default for all messaging channels: email, SMS, and push notifications. However, you can always change when recipients are determined when you go to schedule a campaign.
- Select your account name in the bottom left corner.
- Click Settings.
- Under Account, select Messaging.
- Select the default option you want to use:
- Scheduled time.
- Send time.
- Click Save.
Additional resources
- Understanding campaign schedule and send options
Learn what sending options are available for campaigns and how you can use them. When you schedule or send a campaign, you can choose things like your send time, send strategy, timezone, and other details.
- Understanding Smart Sending in Klaviyo
Learn about Smart Sending, which allows you to limit the number of emails, SMS messages, or push notifications someone can receive within a set period of time.
- How to send a campaign to multiple lists or segments
See how to send to multiple lists or segments. This allows you to hone the sending pool of your campaign by including recipients from specific lists while excluding recipients from others. For instance, you could: