Understanding campaign calendar options

You will learn

Learn about the options available in your campaign calendar, including how to view, filter, and preview your campaigns.

Campaign calendar views

Navigate to Campaigns and select Calendar at the top of the page. Campaign entries represent individual messages within a campaign. Use the calendar navigation bar to choose a day, week, or month to view.

View by day

From the dropdown at the top of the calendar, choose Day to see a schedule of all campaigns on that day.

Use this view to see your day at a glance, make sure any campaigns scheduled for today are ready to go, and get a detailed view of busy sending days.

View by week

From the dropdown at the top of the calendar, choose Week to see a schedule of all campaigns during that week. Quickly see what is sent, scheduled, and in draft mode so you can plan your work for the week.

Choose any day as the first day of your week by opening Calendar actions (3 dots), selecting Start day, and choosing a day under Start week on.

View by month

From the dropdown at the top of the calendar, choose Month to see a high-level view of campaigns in a particular month.

If many campaigns are set on a single day, the first few (up to 3) are listed along with text indicating how many additional campaigns are scheduled for that day. Click the View more (#) button to see all campaigns for that day.

Choose a date range

Click the left and right arrows to navigate forward or backward.

Click Today to return to the day, week, or month containing today, depending on your selected view.

Campaign calendar settings

Open Calendar actions (3 dots) in the calendar navigation bar. Here, you can choose which holiday calendars to include in your campaign calendar and which day your week should start on (e.g., Sunday, Monday).

Holiday and event calendars

1. Open Calendar actions (3 dots).
2. Choose Show calendars.
   

3. Choose which holiday calendars to view on your campaign calendar. A wide variety of holiday options are available, including:
   • Country-specific holidays
     Federal and commonly celebrated holidays in various countries and regions
4. Click Add another to select additional calendars, up to 5 total (excluding campaigns). You can update your selections at any time.
5. Click Save.

First day of week

Choose which day your week should start on (e.g., Sunday, Monday).

1. Open Calendar actions (3 dots), then select Start day.
2. Under Start week on, select any day of the week. The change applies immediately. Close the dialog when you are finished.

Campaign calendar filters

Use filters to limit the campaigns that appear in your calendar view and quickly find campaigns that meet certain criteria.

You can filter based on:

• Campaigns
  Choose specific campaigns to display on the calendar.
• Audience
  Identify messages to a certain audience by choosing one or more lists or segments.
• Channels
  Filter by Email, Text message, Push, or WhatsApp campaigns.
• Status
  Display messages with a status of Sent, Sending, Scheduled, Draft, or Cancelled.
• Tags
  If you use tags to organize your campaigns, filter based on the tags you’ve applied.
• A/B test
  Filter by campaigns that have an A/B test.
• Archived
  Filter by archived campaigns.

Campaign message details

In the campaign calendar view, click a message name to see additional details. The detail view includes the following information when it is available:

• Message name
• Status
  Whether the message is sent, sending, scheduled, draft, or canceled
• Scheduling details
  When a campaign is scheduled to send, or when it was sent
• Content
  Email only: the subject, preview text, sender name, and sender email address.
• Audience
  The included and excluded lists/segments for the send
• Preview
  A preview of the email, text message, push notification, or WhatsApp message, including the message body and any MMS image

Campaign times and dates

The time and date when a message appears in your calendar is determined as follows:

• Sent campaigns
  For sends scheduled at a fixed time, messages are shown at the beginning of their send window. For example, if an A/B test began at 9:00 AM on June 10 and ended at 10:00 AM on June 11, the message will appear at 9:00 AM on June 10. Messages sent in each recipient’s local time and Smart Send Time messages follow the time-zone rules above.
• Scheduled campaigns
  Scheduled messages follow the same date and time rules as sent messages.
• Draft campaigns
  Draft messages appear on their planned send date, which can be a date you chose when creating the draft from the calendar. If you have not chosen a date, the draft uses its creation date. A message reverted to draft keeps its previously configured send date. Draft messages do not send until you schedule them.
• Canceled campaigns
  A canceled message stays on its configured send date and time. Canceling it does not move it to the date and time of cancellation.

Additional resources