Understanding campaign calendar options

You will learn

Learn about the options available in your campaign calendar, including how to view, filter, and preview your campaigns. 

Campaign calendar views 

Select a date, choose a time frame, and more for your calendar view from the calendar navigation bar. 

View by day

From the dropdown on the right side of your calendar, choose Day to see a schedule of all campaigns on that day. Use this view to see your day at a glance, make sure any campaigns scheduled for today are ready to go, and get a detailed view of busy sending days. 

View by week

From the dropdown on the right side of your calendar, choose Week to see a schedule of all campaigns on that week. Quickly see what is sent, scheduled, and in draft mode so you can plan your work for the week. 

Choose whether your week begins on Sunday or Monday using the settings menu. 

View by month

From the dropdown on the right side of your calendar, choose Month to see a high-level view of campaigns in a particular month. If many campaigns are set on a single day, the first few (up to 3) are listed along with text indicating how many additional campaigns are scheduled for that day. Click the +# Others button to see all campaigns for that day. 

Choosing a date range

Choose a date or date range from the date picker in the calendar navigation bar. Click the currently selected month and year (i.e., April 2023) to open a calendar modal. Click the left and right arrows to navigate forward or backward. 

Click on a specific date to view that day (or the week/month that contains that date, depending on the time frame you’ve selected). 

Campaign calendar settings

Click the gear icon to open the settings menu. Here, you can choose which holiday calendars to include in your campaign calendar and which day your week should start on (e.g., Sunday, Monday). 

Holiday and event calendars

Choose which holiday calendars to view on your campaign calendar. A wide variety of holiday options are available, including: 

• Klaviyo BFCM guide (seasonal)
  Strategies, resources, and recommendations to help you prepare for BFCM
• Country-specific holidays
  Federal and commonly celebrated holidays in various countries and regions 

Select up to 5 holiday calendar options (excluding campaigns). You can update your selections at any time.

First day of week

Choose which day your week should start on (e.g., Sunday, Monday).

Campaign calendar filters

Use filters to limit the campaigns that appear in your calendar view and quickly find campaigns that meet certain criteria. 

You can filter based on: 

• Type
  Choose only certain channel(s) (i.e., email, SMS, or push), or only campaigns that include an A/B test. 
• Status
  Display only campaigns that are sent, scheduled, draft/paused, or canceled. 
• Tags
  If you use tags to organize your campaigns, filter based on the tags you’ve applied. 
• List
  Identify messages to a certain audience by choosing one or more lists or segments. 

Campaign detail view

In the campaign calendar view, click any campaign name to see additional details. All campaign detail views include the following information when it is available: 

• Campaign name
  • SMS/push: the message body
  • Email: the campaign’s subject line 
• Status
  If the campaign is sent, sending, draft/paused, or canceled
• Scheduling details
  When a campaign is scheduled to send, or when it was sent 
• Content 
• Audience
  The included and excluded lists/segments for the send
• Preview
  A preview of a campaign email or the image included with an MMS message 

Campaign times and dates

The time and date when a campaign appears in your calendar is determined as follows: 

• Sent campaigns
  Sent campaigns are shown at the beginning of their send window. For example, if an A/B test began at 9:00 AM on June 10 and ended at 10:00 AM on June 11, the campaign will appear at 9:00 AM on June 10. 
• Scheduled campaigns
  Scheduled campaigns are shown at the beginning of their send window, like sent campaigns. 
• Draft campaigns
  Your draft campaign will appear on the date it was initially created, unless it was previously scheduled and reverted to draft, in which case it will appear on the previously scheduled date and time. To change the date of a scheduled campaign, hover over it in the list view (or click on it in the calendar view), then click Change date.
  
• Canceled campaigns
  A canceled campaign is displayed on the date and time it was canceled, not the original scheduled date and time. 

Additional resources

• How to view, filter, and sort your campaigns
• How to use the campaign calendar