Understanding how free and paid plans differ

You will learn

Learn the difference between free and paid plans with Klaviyo.

As your audience grows, you may need to upgrade to a plan with higher messaging limits. Paid plans also provide access to support and branding options. The benefits depend on which product plan you purchase.

Paying for any plan (Marketing Analytics, email/profiles, etc.) makes you a paid user. For information about the plans, please see how Klaviyo billing works.

Expand your marketing capabilities

Email and profile plans are based on your active profile count and the number of emails you send. Upgrading increases the limits included in that plan. Other products have separate plans and usage limits.

The free email plan includes up to 250 active profiles and 500 email sends per month. Active profiles are profiles that can be emailed through Klaviyo. Profiles suppressed from email do not count toward this limit.

If sending is blocked because you exceed 250 active profiles, reduce your active profile count to 250 or fewer, or upgrade your email plan. If you reach your email send limit, sending stops until your next billing cycle or until you upgrade your email plan. Flow emails can be skipped when you reach the send limit. For guidance on inbox placement, see email deliverability.

Access support

Email support is available for free users for the first 60 days after they sign up for Klaviyo. After this 60-day period, free users will have access to the Community as well as Customer Education resources such as articles, courses, and webinars.

Paid users have access to both email and chat support. If you are interested in getting support, upgrading your plan from free to paid will give you access.

Customize Klaviyo branding

You can change Klaviyo branding in several areas of your account. The available options depend on which plan you use.

Email footers

By default, free email accounts include Klaviyo branding in their email footers. You can choose from 4 logo styles.

Klaviyo branding is removed automatically when you upgrade to a paid profile/email plan. Paying for SMS only does not remove the branding in your emails.

To choose a different logo style on a free email plan, see how to update Klaviyo branding in your email footer.

Sign-up forms

Klaviyo branding on pop-up, flyout, and full-page forms is separate from email footer branding. Embedded forms do not display this branding.

To remove Klaviyo branding from these forms, upgrade to a paid email or SMS plan. For accounts created after July 26, 2022, existing forms update automatically after the plan change.

Custom hosted pages

Accounts on a paid profile/email plan that have passed account verification can enable custom hosted pages. These pages specifically pertain to your custom hosted subscribe and manage preference pages where customers can update their consent status, contact information, communication preferences, and more.

To learn more about what custom hosted pages are and why you may want to enable this feature on a paid plan, head to understand custom hosted pages in Klaviyo.

Talk with customer success managers and onboarding specialists

For the highest-tiered plans, you'll receive a dedicated Onboarding Specialist to help you get started, a Customer Success Manager to enhance your marketing strategies, or both. This is not available for all paid customers; if you qualify, you will be assigned someone automatically.

If you are not eligible, there are plenty of resources for you to get strategic and tactical guidance. For instance, you can:

• Take courses and certifications on the Academy
• Attend live training sessions hosted by the Interactive team
• Ask questions and get guidance from fellow brands on the Klaviyo Community
• Browse tutorials and how-tos on the Help Center

Additional resources