Klaviyo:BOS 2018 Presentation - Driving Growth with Smart Segmentation

read
Last updated at:

These presentations are from Klaviyo:BOS 2018. For more information about upcoming Klaviyo events, check out our events page.

Introduction

If you’ve already read the case study that clothing retailer Taylor Stitch did with Klaviyo, then you know that Director of Marketing Mike Grasewisz takes audience segmentation to the next level (and has the results to prove it). He lowered subscriptions 60% — and increased revenue 60% too. Find out how he did it.

Video

Watch a video of this talk.

Slides

Resources

Start here:

More advanced:

Don't forget to test these new segments with a Facebook lookalike audience for the triple threat.

x
Was this article helpful?
22 out of 28 found this helpful