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Learn how to create and use segments in Klaviyo, which are a powerful tool for understanding your audience and sending targeted messages.
Learn effective advanced segmentation strategies that provide insights into your customer base and create highly personalized experiences for your subscribers.
Learn more about AND and OR connectors and how they are critical to setting up segments and flows in Klaviyo. These connectors define who will be grouped within your segments as well as when someone will receive flow messages. In this guide, we will go over what differentiates the 2 conditions and when to use each to target the right audience.
Learn how to build segments with AI built directly into Klaviyo’s segment builder. This tool accepts natural language inputs (i.e., normal phrases and sentences) and converts them into a Klaviyo segment.
Event funnels in segmentation lets you build segments based on a specific sequence of events. Previously, segmentation only allowed you to check if someone had or hadn’t done certain actions, but not the order in which those actions happened. You can now target users who completed a series of actions in a particular order, unlocking more advanced behavioral targeting and analysis.
Learn the criteria for an inactive segment, how to manually deactivate segments, as well as how to reactivate one.
Learn more about segment conditions, including how to filter your conditions and more. When building segments in Klaviyo, conditions are the building blocks that you customize to either include or exclude certain sectors of your audience. In a nutshell, profiles will only appear in your dynamic segments when they meet the specific conditions you make when creating the segment.
Learn how date-based segment conditions work in Klaviyo. Date-based segments are powerful tools to develop a better understanding of your subscribers. You can create segments of recent purchasers or site visitors, subscribers who have a birthday this month, and more.
Learn about segmentation and properties that aren’t set or have no values in Klaviyo. These changes were implemented in April 2023.
Learn how segments (i.e., dynamic groups of profiles in Klaviyo) update. Most segments update in close to real time, and profiles move in and out of segments based on whether or not their interactions with your brand match the conditions you set. Once you create a segment, it pulls members from all people in your account based on the definition you establish.
Regex matching lets you filter profiles based on text patterns instead of exact values. This is useful for finding profiles that follow a specific format, like email addresses from certain domains or phone numbers in a particular format.