How to define segments with AI

Estimated 2 minute read
|
Updated Dec 19, 2024, 10:14 AM EST
You will learn

You will learn

Learn how to build segments with AI built directly into Klaviyo’s segment builder. This tool accepts natural language inputs (i.e., normal phrases and sentences) and converts them into a Klaviyo segment.

This feature is only available for paid Klaviyo accounts.

How to define segments with AI

How to define segments with AI

This assistant creates segments using generative AI technology, however you are still responsible for the final segment definition.

  1. Navigate to Audiences > Lists & segments
  2. Click Create List / Segment.
  3. Add a name for your segment. 
  4. Type out a sentence or phrase describing your desired segment directly in the condition selector. Not sure what to try? Start with the examples below
    Segments AI.jpg
  5. After entering your desired prompt, select the option in the dropdown under Define with AI or hit Enter on your keyboard.
  6. You can edit individual conditions manually, or by selecting the Define with AI option when expanding a condition.
  7. To start again with a new prompt, delete the generated conditions.
    Segments AI 2.jpg
Example prompts

Example prompts

Not sure where to start? Try these sample inputs to see how the tool works:

  • Engaged profiles last 30 days
  • Unengaged profiles last 365 days
  • Someone who has viewed a product and not made a purchase in the last 60 days
  • Someone who has started checkout or viewed a product but never placed an order
  • Everyone who lives within 100 miles of Boston, MA
Additional resources

Additional resources

Advanced segmentation reference

Segment conditions reference

Understanding how segments update

Course: Use predictive analytics to retain more customers

Was this article helpful?
Use this form only for article feedback. Learn how to contact support.

Explore more from Klaviyo

Community
Connect with peers, partners, and Klaviyo experts to find inspiration, share insights, and get answers to all of your questions.
Live training
Join a live session with Klaviyo experts to learn about best practices, how to set up key features, and more.
Support

Access support through your account.

Email support (free trial and paid accounts) Available 24/7

Chat/virtual assistance
Availability varies by location and plan type