You will learn
Learn the criteria for an inactive segment as well as how to reactivate one. Inactive segments are any segments that you have not used in the last 45 days. These segments are automatically moved to your Inactive Segments tab. Once a segment has been marked as inactive, you will no longer see it available for campaigns, flow triggers and filters, exporting, or signup forms.
Criteria for an inactive segmentCriteria for an inactive segment
Any unused segment will automatically be moved to your Inactive Segments tab. If a segment meets all the criteria below for 45 consecutive days, it will be marked as inactive:
- Has not connected to any flows
- Has not been used in any campaigns
- Has not been changed or updated
- Has not been connected to any signup forms
- Has not been starred in your dashboard
- Has not been exported
- Has not been part of an outbound ad sync (e.g., Facebook, Google Ads)
General segment activity (i.e., profiles moving in and out of segments based on its definition) will not prevent a segment from becoming inactive.
Additionally, if a Klaviyo account is not on a paid plan and is inactive for 12 months, all segments in the account will be deactivated (including starred segments).
Only Klaviyo can deactivate a segment. You cannot deactivate a segment manually.
Reactivate an inactive segmentReactivate an inactive segment
To reactivate an inactive segment:
- Navigate to Audience > Lists & Segments.
- Select Inactive Segments.
- Find the segment you want to reactivate.
- Click Reactivate.
- Click Update Segment.
The segment will then appear among your active lists and segments.
How to prevent segment deactivationHow to prevent segment deactivation
To prevent a segment from becoming deactivated, star it by clicking the star icon next to its name.