Getting started with ChowNow

Learn how to integrate with ChowNow, an online ordering platform. Klaviyo’s integration with ChowNow brings order events into Klaviyo, along with associated profiles.

Integrate ChowNow with Klaviyo

1. Log in to your Klaviyo account.
2. Select Integrations in the left-hand navigation.
3. Click Explore apps.
4. Search for ChowNow and select the card.
5. Click Install.
6. Click Connect to ChowNow.
   

7. Review the permissions in Klaviyo and click Allow.
   

8. Log in to ChowNow if prompted.
9. Review the permissions in ChowNow and click Authorize. You’ll be redirected to Klaviyo and should see a success message.

You’ve now integrated ChowNow with Klaviyo.

ChowNow data in Klaviyo

The historical sync from ChowNow looks back 2 years. The periodic sync going forward occurs every 5 minutes.

Klaviyo syncs 3 order events from ChowNow:

• Accepted Order
• Placed Order
• Cancelled Order

Klaviyo syncs the following profile data from ChowNow for profiles associated with order events:

• ChowNow ID
• First name
• Last name
• Phone number

To view your ChowNow data:

1. Click the Analytics dropdown in the left-hand navigation sidebar.
2. Select Metrics. Here, you can view all of the metrics in your account.
3. Filter by ChowNow at the top to see all your ChowNow metrics.
   

Learn more about your ChowNow data in Klaviyo.

Email consent

Klaviyo does not currently sync email addresses and consent from ChowNow.

SMS consent

Use cases

Klaviyo does not currently sync email addresses and consent from ChowNow. If you’ve collected email consent on a profile from a different source, such as a POS system, you can personalize your messaging to that customer using ChowNow data.

Here are some high-level ways you can put your ChowNow data to work in Klaviyo:

• Transactional messaging
  Send order confirmation updates via Klaviyo flows. Transactional emails require a paid account and transactional status for each email. Learn more about transactional emails with Klaviyo.
• Marketing messaging
  Create marketing based on ordering preferences (for example, dine-in vs delivery) in an effort to cross-promote different channels. Follow up with first-time guests to drive a second visit or order, or create food-specific promotions based on food preferences or updated menu items.
• Reporting
  Understand menu insights on what’s popular and use these insights to forecast inventory.

For marketing messages, you can segment your customers and reach them through campaigns or flows. For transactional emails, use a metric-triggered flow. The sections below explain how to create a segment and a flow using ChowNow data.

Segment customers using ChowNow data

You can use ChowNow metrics to segment customers and target them with a campaign. For example, you can create a segment of everyone who has previously placed an order.

To create this segment:

1. Click the Audience dropdown in the left-hand navigation sidebar.
2. Click Lists & segments.
3. Click Create in the top right.
4. Select Segment.
5. Name your segment and select tags if desired. If you’re in the Create segment dialog, click Create segment to open the builder.
6. Set the condition to What someone has done (or not done) > Placed Order (from ChowNow) > at least once > over all time.
7. Click Create segment.

Use ChowNow data in flows

You can use ChowNow metrics to trigger flows. For example, you can use the Placed Order metric to trigger a flow after Klaviyo receives an order event. Because ChowNow syncs every 5 minutes, messages will not necessarily be sent immediately after an order is placed.

To create a flow using ChowNow metrics:

1. Navigate to the Flows tab from the left-hand navigation sidebar.
2. Click Create flow in the top right.
3. Click Build your own in the top right.
4. Name your flow and select tags if desired.
5. Click Create manually if that option appears. Otherwise, click Create flow.
6. In the flow builder, select the Your metrics tab.
7. Choose ChowNow, then Placed Order.
8. Click Save, then Confirm and save.
9. Add time delays and messages relevant to the triggering action. Learn more about how to create a metric-triggered flow.
10. Once your content is ready, click Review and turn on in the top right of the flow builder. If that button is labeled Update status, click it instead. Select Live under Flow status, then click Save.

Outcome

You've now integrated ChowNow with Klaviyo and learned how to use your ChowNow data in Klaviyo messaging.

Additional resources